Cosmetics that stand the test of time and that Tik Tok rediscovers today

QThis article is published in issue 13 of Vanity Fair on newsstands until 26 March 2024.

This TikTok trend is the one that gives the most satisfaction to those who, like me, belong to the boomer category. Attending the praise of rose water and Nivea, watching the videos in which the performance of the Clinique gloss that I wore as a girl or the Labello, faithful companion for generations on the path that leads to lipstick, or even the surprising exaltation of those brands already present in our grandmother's bathroom make us smile and enjoy, but also reflect on the fact that immortality is guaranteed only if there is quality. And launching something new or overcoming the appeal of great protagonists of the past is not so easy. And how it is really necessary to mix the old with the new, experience with progress, without competition, but with common sense and collaboration.

The classics

1. The door-to-door cult continues to seduce: Hydramatic Shine lipstick Of Avon (€11.99)with a hydrating shine thanks to hyaluronic acid.

2. A bestseller for the new generations: Lip Balm Blackberry Shine Of Labello (€6.44) with scented cocoa butter and shimmering pigments.

3. Fundamental for grandmother's curlers, now omnipresent in the backstage of fashion shows:Normal Hold Elnett lacquer L'Oréal Paris(€12.45).

4. This is new, but for everyone The Erbolario it's a great classic: Sunflower Softening Body Wash (200ml, џ12.50).

5. Convinces with format, price and effectiveness on every skin type: Moisturizing Cream-Foam Cleanser Of CeraVe (473ml, €10.31).

6. A trail from our childhood, full of memories that effortlessly removes impurities from the face: Micellar Water Rose Water Of Perfume Workshop – Pharmaceutical Santa Maria Novella (€30).

8. He made history Eight Hour Cream by Elizabeth Ardensoothing, emollient, regenerating, was born from an ointment created by the lady to treat the legs of her horses, which then became an essential for all Hollywood stars from the 1930s.