Cosmoprof Worldwide Bologna 2024, the global cosmetics industry event, returns from Thursday 21st to Sunday 24th March

The doors of Cosmoprof Worldwide Bologna they open on Thursday 21 Marchwith simultaneous and coordinated access to all pavilions on the same day, in order to facilitate interaction between distribution channels. Cosmopack and Cosmo Perfumery & Cosmetics will be open for 3 days and will close on Saturday 23 March.

The big news this year are the pavilions dedicated to the professional channel of Cosmo Hair Nail & Beauty Salon That they will be open for 4 days from Thursday 21st to Sunday 24th March. «This year too, it confirms itself as a global reference event for suppliers, producers, brand owners, buyers, distributors, retailers and operators interested in new solutions for the development of their activities», underlines Gianpiero Calzolari, President of BolognaFiere.

58% of exhibitors come from Europe, 42% from non-European countries. Compared to 2023, new exhibitors represent 35% of the total. The international nature of the event is confirmed by the presence of 30 national pavilions, which will bring the best of the production of Australia, Brazil, China, Korea, France, Germany, Japan, Greece, India, Indonesia, Ireland, Latvia, Poland, Spain, Sweden, Ukraine, UK, Taiwan Region, Czech Republic, Romania, Turkey, USA. This year's new arrivals are Estonia, Norway, Pacific Islands, Palestine and Singapore. The positive results in terms of exhibition offer also influence visitor registrations and online sales of entrance tickets. For the 2024 edition, from September to today, the Cosmoprof site has recorded over 1.7 million views from approximately 217 countries and dependencies around the world. Compared to the last edition, an increase in traffic of +204% in terms of users and +32% in terms of registrations on the site was recorded, also thanks to the promotional campaigns activated in recent months on the main digital channels.

The data of the event's official social profiles is also constantly growing, which to date has a total of over 400,000 followers. For the 2024 edition, online ticketing was activated earlier than previous editions, a strategy that has proven to be successful, with significant growth compared to 2023, especially in registrations by international operators. To date, over 110 countries of origin of visitors have already registered for the event. The collaboration with the Ministry of Foreign Affairs and International Cooperation and with ICE – Agency for the promotion abroad and the internationalization of Italian companies fwill facilitate the participation of over 90 delegations with the most important importers, distributors and retailers from all over the world.

The decision to review the event dates is motivated by changes in the habits of operators in the sector. The opening of all pavilions on Thursday will facilitate contacts between companies and international operators through all distribution channels. A big change is the fact that the fair will be closed on Mondays, reflecting the transformations in the professional channel: Monday is in fact a working day for most professional salons. Salon owners and beauty center operators will finally have the opportunity to visit the fair on the days most dedicated to business, Thursday and Friday. Cosmoprof Worldwide Bologna will be able to count on the collaboration with Cosmetica Italia – National association of cosmetic companies. The support of national trade associations, such as CNA – National Confederation of Crafts and Small and Medium Enterprises, Confartigianato and Camera Italiana dell'Acconciatura, will be fundamental for the involvement of beauticians and hairdressers. Thanks to initiatives in partnership with industry associations and media partners, the incoming activities of Italian operators will be encouraged, in particular distributors for professional channels and the main perfumery chains.

«The cosmetics industry is going through an exciting moment globally: according to the 2023-2027 beauty report from the analysis company McKinsey & Company, the sector has reached 2023 revenue of 427 billion dollars and it is expected that in 2027 will reach 580 billion dollars, with an annual growth of 6%. In this context, Cosmoprof can offer fundamental support for companies and operators. 165 foreign buyers, 70 countries of origin, 42 journalists. These are the numbers linked to the incoming operators that the ICE Agency will bring to the 2024 edition of Cosmoprof. The beauty industry is one of the sectors in which innovation and research aimed at well-being and sustainability mix to create excellent products recognized throughout the world”, declares Matteo Zoppas, President of the ICE Agency, Agency for the promotion abroad and the internationalization of Italian companies. «The export data confirm the potential of the sector, which in the first ten months of 2023 recorded double-digit growth (+21.9%) compared to the previous year, in contrast with the national average (+0.7 %), standing at over 6.3 billion euros. Promoting investments and innovation, together with business-matching opportunities between Italian companies and those of consolidated but also and above all emerging markets, is crucial for the growth and competitiveness of Made in Italy in this sector. This is why the ICE Agency is also participating in Cosmoprof this year, the main Italian beauty event on a global level.”

«Thanks to the historic partnership that has linked Cosmetica Italia and BolognaFiere Cosmoprof for over 50 years, two Italian excellences, Made In Italy cosmetics and the reference trade fair format for the entire sector, renew a partnership that allows us to highlight the value of the sector cosmetic also in the eyes of stakeholders and institutions”, highlights Benedetto Lavino, president of Cosmetica Italia – National Association of Cosmetic Companies.

Cosmoprof Worldwide Bologna is the most important event of the international Cosmoprof platform, which, with its ad events Hong Kong, Las Vegas, Mumbai, Bangkok and, from this year, to My Mi, offers unique international business opportunities. The excellence of the services offered and the presence of the main players for all sectors of the industry make participation in Cosmoprof an unparalleled experience thanks to the ability to simultaneously offer a wealth of excellent exhibitions, with the most interesting innovations from each country in the world, and moments of quality training, with the contribution of prestigious experts and opinion leaders. Furthermore, the digital services specific to the needs of individual operators and the know-how of a highly qualified team help stakeholders to increase commercial relationships and new projects with exclusive match-making tools, such as Cosmoprof My Match and the Buyer Program aimed at buyers from all over the world.

«Thanks to our services and our ability to facilitate commercial relations and the exchange between supply and demand, we are a leading event in the trade fair market», underlines Enrico Zannini, General Director of BolognaFiere Cosmoprof. «The results achieved to date are the best testimony to the quality of our work. From 21 to 24 March we are preparing to welcome stakeholders to Bologna with enormous enthusiasm, to create new synergies and guide the sector through the many market transformations.”

Events not to be missed

• For the Cosmotalk section we highlight the director of Vanity Fair, Simone Marchetti, will be among the speakers at the event entitled: The Aging Well Movement: Innovating to Achieve Longevityscheduled for March 22nd at 12.30 – 1.30 pm in the service center and will be held in English.
• The new device Dyson Supersonic r it will be presented at Cosmoprof and will be on sale exclusively to professionals starting from the end of April at a cost of 549 euros. It is smaller than a normal hairdryer, lighter, dries faster, without heat damage. with a large one
  precision. It was necessary to double the core technology of the Dyson SupersonicTM professional hairdryer, in particular the heating element technology, motor performance and accessories, redesigning a machine capable of offering precision to professionals in a completely new format. The Dyson SupersonicTM r professional hairdryer is 30% smaller, 20% lighter and more manageable, for fast drying, straighter, frizz-free and shinier hair.

• Inside the exhibition area which will be located in pavilion 25, stand A4/C5 – A16/C17, the brands of the Beautynova Group: milk_shake®, simply zen, DEPOT®, Medavita, Beautynova Elite, Hair Company, ING. Over the course of the four days, various activities will alternate which will aim to explain the philosophies of the brands and present the new products and services offered by each brand.