Barbie immerses herself in beauty short. As in her style, chameleonic and transformative, she does it great, taking on the appearance of the one who in Italy has contributed to subverting the rules and adjusting the shot of how to look in the mirror, conveying the value and importance of appreciating and taking care of yourself, without pretending to follow established beauty standards, thus revolutionizing the relationship between women and the perception of their body. Cristina Fogazzi, the most followed Cynical Beautician on the web and among the most clicked Italian digital entrepreneurs ever, is the first Italian Barbie Role Model of 2021 and collects the legacy of Bebe Vio, Rosanna Marziale and Elisa Toffoli, all great examples of “barbiezzato” women who have crossed certain boundaries, going further in their respective sectors.
“My philosophy has always been what it is through Barbie girls could imagine being everything they wanted. With Barbie every woman has always known that she has infinite possibilities of choice ». These are the words of Ruth Handler, founder of Mattel, entrepreneur and pioneer. Since 1959 Barbie has inspired girls to make their dreams come true: in recent years then through the OOAK (One of a Kind) dolls, or with the appearance of models of positive inspiration, she further pushes to fill the Dream Gap and show the girls that they can be anything they want.
Ironic, overwhelming, bubbly and absolutely sincere: with the black and asymmetrical bob, hers beauty signature absolute, and a look total pink as a perfect pheasant (as she calls her followers Cristina) very much in line with the Mattel doll, Cynical Beautician Barbie, it is already wannahave absolute. Thanks to her strength, resourcefulness and determination, which allowed her to pursue her dream, Fogazzi is truly a Barbie in the flesh and a source of inspiration. In fact, starting from her blog, she managed to create a real company in the sector of beauty therapy. With over 700 thousand followers on Instagram and over 300 thousand on Facebook, a YouTube channel, a blog, a beauty salon, an e-commerce platform, a flagship store, and real corner shops, in fact, The Cynical Beautician has defined an innovative business model based on omnichannel and still has a great desire to amaze with its brilliant ideas.
«Today more than ever girls and girls need models that encourage them not to break down in the face of obstacles and to love themselves, regardless of any model. When I started opening my beauty center to which I joined the activity on my blog I was afraid, a feeling that basically we all feel: for me the biggest challenge was overcoming the fear of others’ judgment»Comments Cristina. “For this reason it fills me with joy to be able to get involved in the first person with Barbie and encourage girls and girls to work hard and fight for their goals and dreams, not caring about the approval of others, especially when it comes to career and one’s body. The advice I want to give to my future entrepreneur friends is precisely this: have a precise plan in mind, study, prepare, acquire skills and build the future with tenacity and perseverance because no one must and can do it for them! “.
In addition, Barbie will collaborate with Cristina Fogazzi on a project dedicated to female empowerment, becoming the spokesperson for a campaign that encourages very young girls not to stop dreaming and to realize their full potential.. Through her Barbie is dedicated to honoring female role models from around the world for International Women’s Day. And we, already Barbie addicted, now we love it, if possible, even more.
In the gallery the Barbie Role Model with the appearance of a Cynical Beautician.
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