“Our mission is to become the first luxury fashion house born from the universe of cryptocurrencies”. He has very clear ideas George Yangfounder of CULT & RAINthe brand that has just launched Genesis Dropa limited edition collection of luxury NFT sneakers.
None other than a capsule made up of 2000 NFT (acronym for non-fungible token, or «non-replicable token») animated in 4K combined with 2000 physical models. A proposal aimed at excavating or perhaps filling (?) That gap increasingly intricate between the virtual and real world, where each piece corresponds to a pair of Made in Italy sneakers with a value that exceeds 1000 dollars.
The line consists of four different versions of shoes, each declined in five different colors for a total of 20 possible combinations. To make this collection even more special, is the collaboration with four world-renowned artists who have made their contribution in terms of design: The Heart Project by Aidan Cullen, Sophie Sturdevant, Sean Williams And Javier Arres.
A real blend of ideas, inspirations and suggestions that results in a range of proposals characterized by innovative materials, silhouettes and futuristic aesthetics. A project that marries Yang’s intentions and objectives, that is to transport luxury fashion ever more rapidly towards the world of the Web3. “I assembled a team of world-class executives from the fashion, entertainment and technology industries to propel the brand into the metaverse and beyond. We have an ambitious expansion project, and high-end sneakers are just the beginning of this revolution, “he commented.
Other stories of Vanity Fair that may interest you:
– Chic list, from the catwalk to the red carpet: Anne Hathaway in Valentino (and the others)
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Source: Vanity Fair
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