The month of November gained more importance for the companies’ commercial calendar. This is because, in addition to Black Friday, which took place on Friday (25), consumers also have the chance to take advantage of cyber monday which takes place this Monday (28).
“Cyber Monday” is an online discount event that takes place on the Monday following Black Friday. Companies use the date to carry out a stock clearance of merchandise that has not been sold.
Despite not having the same popularity as Black Friday in the country, the numbers show a growth in the interest of brands and consumers on the date. According to a survey carried out by Neotrust, in partnership with Compre&Confie, revenue from Cyber Monday sales in the country in 2021 was BRL 827.4 million, 17.7% higher compared to 2020.
Where did Cyber Monday come from?
Originating in the United States, Cyber Monday can be considered a kind of extension of Black Friday. The date is used by brands that are looking for greater conversion at the event, especially through digital channels.
It was created in 2005, and aimed to encourage e-commerce sales, as Black Friday had a greater focus on physical stores.
Today, with Black Friday also happening on digital channels, the date also serves as a kind of sale of products that were not sold, offering attractive discounts to the consumer.
What is the difference between Cyber Monday and Black Friday?
Although both dates offer consumers discounts and promotions, in addition to the day they take place, the main difference between Black Friday and Cyber Monday is the sales channel.
While the former was born with its promotional actions and offers aimed at physical stores, Cyber Monday aims to offer these lower prices in e-commerce.
In recent years, however, this logic has changed, as e-commerce has gained greater relevance among the public, especially on dates such as Black Friday.
A survey by the Brazilian Association of Electronic Commerce (ABComm) projects that, in 2022, Black Friday should move R$ 6.5 billion in sales in Brazilian e-commerce.
Is it better to shop on Black Friday or Cyber Monday?
According to a survey carried out by the online platform Promobit, Black Friday usually has a higher level of offers, even considering only online store data. In total, 2,729 offers were detected on Black Friday, against 1,041 offers on Cyber Monday.
The survey, which analyzed e-commerce data during promotion days in 2021, shows that almost all product categories had more offers on Black Friday when compared to Black Monday. The exception was in the category of cameras, camcorders and drones, which had similar offers on both dates.
The analyzed categories were applications and software; drinks; babies and children; toys and hobbies; bed, table and bath; home and building; cameras, camcorders and drones; home appliances; small appliances; electronics, audio and video; sports and leisure; tools and garden; movies, music and series; games; Computing; books, e-books and e-readers; backpacks and suitcases; men’s fashion and footwear; furniture and decoration; stationery and office supplies; perfumes and beauty; car parts and accessories; watches and jewelry; health and hygiene; smartphone, tablets and phones; supermarkets and delivery; supplements and fitness and housewares.
What are the products most wanted on Cyber Monday?
The Cyber Monday Brasil website mapped out in 2021 the items that have been most sought after by consumers in the digital environment. See the list:
- Notebooks
- smartphones
- games
- gadgets
- Portable vacuum cleaner
- Smart TVs
- virtual assistants
- Kindle (digital reader)
Source: CNN Brasil
A journalist with over 7 years of experience in the news industry, currently working at World Stock Market as an author for the Entertainment section and also contributing to the Economics or finance section on a part-time basis. Has a passion for Entertainment and fashion topics, and has put in a lot of research and effort to provide accurate information to readers.
