Cynical beautician makes an encore and, two years after the one in Milan, opened in 2019, inaugurates a new mono-brand store in Rome of its VeraLab beauty brand. Like in a movie, not far from the Spanish Steps of Trinità dei Monti, which not even on purpose these days is covered with pink azaleas shocking, a stone’s throw from Via Condotti and Via del Corso overflowing with boutiques and references to the Dolce Vita, the shop (located exactly in via Tomacelli) leads pheasants directly (and not only) into a surreal world, between circles of light that change color according to need, the grid floor with illusionistic effects and the maxi Cynical filtered Mouth of truth, or pink pop that stands out at the end of the path / tunnel preceded by side shelves of new and best products sellers multiplied indefinitely.
A little’ 2001: A Space Odyssey, a bit colossal about Ancient Rome thanks to the Ionic and Corinthian capitals and columns with a classic stylobate, rigorously pink and borrowed from the great Cinecittà film productions, enter the store is an all-round sensory experience: «Each VeraLab project is an opportunity to support Made in Italy, from the supply chain to the creation of the stores. Also in this case we wanted to enhance the Italian workers to help protect the precious knowledge of those artisans who work for the cinema, of those enterprises that make the most extraordinary projects possible, of those realities that transform an idea into an all-encompassing experience »says Cristina Fogazzi wrapped in a full floral trousers with feathered details like a true diva.
To her, Instagram star with nearly 900,000 followers, we have submitted a beauty dilemma which recurs in these days from post red zone in which you are slowly starting to move and plan weekends away from home (finally!). But how is the travel beauty case organized? Because after a year or more of a pandemic and displacements in stand by, we no longer know what to bring and what not to wear: “For work reasons, I had to move even in a pandemic and here are the ones that are never again without a beauty case for me: oily cleanser and microfiber cloth to remove make-up, eye contour and eye patch, absolutely essential, a good moisturizer for the face and Spf. For the body the deodorant, of course, while I optimize the oil I use to remove make-up using it to nourish and brighten the legs if I wear, for example, a short skirt. This is the necessary base to spend a relaxing weekend, perhaps around museums that have reopened. Perfect for the summer, then, and not to forget my two latest news in beauty: the More Pure, cleanser with purifying salicylic acid since the heat produces more sebum and dead cells (which I launch next week) and the Golden Hour, a face cream glow boosting to give light to the color that, after too long in front of the screen, really needs it ».
Finally, under the mask, how do we do our lips?«I don’t wear lipsticks, only cocoa butter because the lips tend to dry out with the humidity of the mask. At most I apply the lipsticks that change color according to the pH of the skin, I find them excellent and do not make a stain », concludes Cristina Fogazzi.
In the gallery, photos of Cristina’s new single-brand store and some products to recreate her weekend beauty-case.
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