The multinational giant of Danone is in the process of complete restoration of its activity in Greece, with the same forces. As it became known recently, Danone Nutricia Greece will be the one that undertakes the distribution of its dairy and plant products in Greece and Cyprus, including the baby and special nutrition products that are part of its portfolio and that it already manages.
Through this move, the French dairy giant invests in local markets and in Greece, in order to be able to more effectively manage the needs of its customers and consumers, per market in which it operates.
The new data for the company are already in force from June 1
The new data related to the presence of Danone in Greece and Cyprus came into force on June 1. As part of the new strategy implemented by the company, the reinforcement of human resources in the fields of sales, marketing, supply chain and other key operating areas is also planned.
The way it serves its customers is changing
As part of the changes that apply from now on, Danone’s customer service method is also changing. To this end there are retail customers, who will be served directly by Danone Nutricia – under the brand name Numil Hellas – while the remaining customers will continue to be served by the current distributor which is Leader SA in terms of supply of dairy and vegetable products.
Aim to continue to offer healthy products for all the nutritional needs of consumers
The supply of healthy products to consumers remains at the center of the company’s strategy for the next period of time, with the main object of constantly responding to the emerging trend that defines new, more sustainable eating habits. The offered code of the company includes dairy and plant products, early food goods as well as special medical food products, in order to be in line with all stages of life of consumers and their every nutritional need.
Danone is one of the largest food groups in the world with a turnover of over 24 billion euros per year and a presence in 120 markets. The central philosophy of its activity was and remains the improvement of the quality of life of its consumers and the sharing of food enjoyment with their fellow human beings.
Source: Capital
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