David di Donatello 2025, all the winners of the first edition of the “Tiktok #davedere Awards”

The encounter was in the air, incoming, perhaps essential: a sort of institutionalization between the world, ultrasecular, of the Italian big screen and the very small screen of the social and very young social networks. And so, on the occasion of the David di Donatello, the launch of a prize that bears quarters of nobility has come from the name of the partners involved: to announce the winners of the first edition of the Tiktok #davedere Awardswhich “crystallize the strength of the dialogue between the cinema and the community of the platform”, was, in fact, the official profile of theAcademy of Italian Cinema – Premi David di Donatello. And the circle, in some ways, closes, the short circuit served. “The power of the cinematographic story when faced with the direct, creative and participatory language of Tiktok,” say the organizers. To decree the films, dialogues and the most intense and exciting characters of the year, a great amount of votes thought about it, well 150 thousand. “The assigned prizes represent the most lively expression of the collective feeling of a generation that is not satisfied with looking, but interprets, transforms and shares what she sees”.

The David di Donatello on Tiktok

Dominus of this very first edition “The boy with pink trousers”who conquered two of the three categories in the race: 1) the “Tale of the film on Tiktok”, for “knowing how to use the platform with strategic vision and engaging narrative skills” and 2) “from character to icon on Tiktok”. Andrea Spezzacatena, played by Samuele Carrino, And its history have become for the online community “an emblem of resilience against cyberbullying”, with its courageous kindness. «This film was born for the boys. They are dedicated to them and it was the ones who brought him to success, returning to see him again with his parents. Therefore an award like this is doubly important »comments Roberto Proia, Head of Theaterrical Distribution and Productions of Eagle Pictures.

Triumphant in the section “Dialogue of inspiration for Tiktok”, on the other hand, the film “Naples New York “with a phrase that has bypassed the cinematographic or post-employee rooms to rise to the rank of instant cult: «You are not a foreigner, you are only poor. If you are rich you are never a foreigner ». Sonia Dichter, Marketing Manager 01 Distribution also exults: «We are very happy that this recognition goes to the beautiful film by Gabriele Salvatores and the monologue played by the surprising Dea Lanzoro. We are convinced that digital channels can be very useful tools, through strong and inspiration content, to make the public know and excite the public, to be lived in the best way in theaters “.

“THE Tiktok #davedere Awards They celebrate two extraordinary forces: on the one hand, the films that manage to distinguish themselves and speak the language of the platform, on the other the creativity of our community, capable of transforming a scene, a phrase or a character into viral and significant content. On Tiktok anyone can be the protagonist: users, directors, actors, production houses and even institutions such as i Prizes David di Donatello (@Premidavid) participate every day in a dialogue that starts before the release of a film and continues well beyond the credits »adds Salvatore di Mari, head of Operations of Tiktok Italia and Spain.

There selecting jury It was made up of well -known faces of the community, in a different way experts or enthusiasts of the seventh art: from art seventh (@artesimetimo) to Antonino Giannotta (@_ninooooo_), from Antonio Mascoli (@antoniomascoli) to Matilde Santantonio (@matisantantonio), passing through Gaia Sidoni (@gaiasidoni). And everything had started from the hashtag #Davedere, who ended up gathering more than 100 thousand videos, soon trespassing into a collective movement. For a cinema, he lets himself be understood, of the brand new type: no longer just to look at but “to live, tell, amplify”. A digital space, a “place where each user can become an active part of a larger narrative”.