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Deloitte and the International Olympic Committee announce international cooperation to promote the Olympic Movement

Deloitte and the International Olympic Committee (IOC) have announced the start of a top ten-year partnership, five Games, until 2032. Deloitte will serve as the World Olympic and Paralympic Partner for the following Games: Paris 2024, Winter Olympics and the Milan-Cortina Paralympic Games 2026, the Los Angeles Summer Olympics 2028, the 2030 Winter and Paralympic Winter Games and the 2032 Brisbane Summer Olympics.

As a Global Olympic Partner, Deloitte will apply its knowledge and experience in business administration and consulting to help strengthen and secure the IOC digital ecosystem, supporting the Olympic Movement.

According to the relevant announcement of the company, Deloitte and the IOC have formed a “partnership for the purpose”, which makes significant use of Deloitte’s business acumen to help the IOC. to realize its strategic action plan for the future, the Olympic program 2020 + 5, and its vision to build a better world through sports. In collaboration with the International Olympic Committee, Deloitte will provide a global team with a wide range of management and business consulting capabilities, which will have a significant impact on the National Olympic Committees, the billions of fans and the thousands of athletes who make the Olympics feasible. .

Deloitte will leverage its expertise in environmental, social and government services to help the Olympic movement progress to critical challenges as set out in the 2020 + 5 Olympic Agenda related to corporate governance, strategy, sustainability, diversity, equality and inclusion, sports support and well-being.

“We are living through one of the most important moments in history. The Olympic Movement plays a vital role in the ‘unification’ of the world through friendship, solidarity and noble rivalry, and this has never been more important. E., through their collaboration, aspire to leave their mark – to strengthen, improve and create a long-term and positive impact on society through the Olympic Movement “, says Punit Renjen, Global CEO of Deloitte.

“We are grateful to be working with Deloitte and excited about the prospects it offers throughout the Olympic Movement. Deloitte’s initiatives to promote the United Nations Sustainable Development Goals are in line with the IOC philosophy. for further change and transformation, as expressed in the strategic action plan of the Olympic Agenda 2020 + 5 of the IOC for the future “said the President of the IOC, Thomas Bach.

“Having worked with Deloitte for several years now, the International Paralympic Committee (IPC) is excited to explore together how Deloitte’s expertise and wide range of services can benefit the wider Paralympic Movement, as we intend to use “Sport as a tool to promote social inclusion,” said IPC President Andrew Parsons.

Making possible the transformation of the Olympic Movement

Deloitte will support the IOC with its digital transformation strategy and will leverage its digital know-how to advise in areas such as personalizing the fan experience and improving digital services, connecting fans from around the world and increasing the attractiveness of the Olympics.

Promoting the purpose of the IOC and efforts to meet global challenges

As a leader in organizational initiatives for substantive purposes, Deloitte will offer its know-how to support and advise the IOC. in the development of strategies that will help her achieve the vision of shaping a better world through sports.

Deloitte will work with the IOC to develop programs, heritage projects and strategy guides to initiatives such as athlete support and mental health, diversity, equality and inclusion, sustainability and reducing the Games’ carbon footprint.

In recognition of the importance of good governance and transparency, as expressed in the Olympic Agenda 2020 + 5, through this cooperation a “Center of Excellence” will be developed related to appropriate practices in the management and administration of functions for the National Olympic Committees.

Michele Parmelee, Deloitte’s Global Chief People and Purpose Officer, said: “This partnership will bring together two iconic global brands that share a passion for creating a positive impact on society. We see this spirit embodied in those related to the Olympics and Paralympics. They fight and work at Deloitte, inspiring us to see the potential of what Deloitte and the IOC can achieve together. ”

Jiri Kejval, Marketing Commission Chair of the IOC “Deloitte ‘s relationship with the Olympic Movement is a clear example of how the global Olympic Partner program continues to attract the world’ s most prominent names in the business world. offers the TOP program “.

This is Deloitte’s first global partnership with the IOC. and is the culmination of Deloitte’s many years of support in many areas of the Olympic Movement. The new global partnership complements the existing agreement with the 2028 Los Angeles Olympics and Paralympics, as well as the Canadian Olympic Committee, the German Olympic and Paralympic Committees, the Irish Olympic Committee, the Polish Olympic Committee, the Olympic and Paralympic Commission of the United States, where Deloitte member companies offer support to thousands of participants in the Olympic and Paralympic Games.

Source: Capital

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