The popular online dictionary platform Dictionary.com has revealed its word of the year for 2024, and their choice is particularly thoughtful. The winning word is “demure,” an expression that went viral on TikTok in August 2024. The phrase was coined by TikToker Jools Lebron, who highlighted “very demure, very mindful” in from a series of viral videos widely reproduced by other creators. Lebron often combined the word with terms like “cutesy” and “considerate,” offering advice on topics such as “how to be demure, modest and respectful in the workplace.” According to Dictionary.com, usage of “demure” saw a 1,200% increase in digital media between January and September 2024, while searches for the word on the platform increased 200 times. Dictionary.com defines the word “demure” as “characterized by shyness and modesty, reserved.” However, its online popularity has given it a new dimension, resulting in it being used for […]
Source: News Beast
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