Today, the head of Xiaomi, Lei Jun, revealed some details about the brand’s cars. It is clear that the project has just started, and the entire team is far from being formed, but Xiaomi already has some plans. Moreover, these plans are based on the desires of the users themselves.
Lei Zun today released the data of several polls conducted on the web earlier. One, for example, concerned the body. As it turned out, the version of the classic car (sedan or liftback) is in the lead here – 45% of the respondents spoke in favor of it. In second place, with a slight lag, is an SUV (40%). Of course, Xiaomi will still have an internal debate on this subject, but there is no doubt that these body types will be considered in the first place. Moreover, given the success of Tesla Model Y in China, the chances that the company’s first electric car will be a crossover are greater.
The second survey is about cost. And then two-thirds of the respondents for a price ranging from 100,000 to 150,000 yuan. That is, from 15,000 to 22,500 dollars. Probably, it is on such a price niche that you can focus. The maximum threshold is 300,000 yuan. That is, the Xiaomi electric car will certainly not be more expensive than $ 45,000. And although the company talks about the middle and top market segments, by today’s standards, such electric vehicles can be called affordable.
The third survey concerns the brand: Xiaomi asked users under which brand to bring their cars to the market. Here 12,000 people spoke in favor of the current brand, while the number of supporters of a perfect new brand is almost two times less – 6,897 people. What the final decision of the company will be, whether it wants to produce its cars under some new trademark is unclear, but one of the designers has already fantasized about this, and it turned out to be interesting.
Finally, Lei Zun said that the achievements of the home appliances division will be actively used in the auto company. So, for example, electric vehicles will receive powerful air conditioners with air humidification function.
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