Did Bob Sinclair do the botox? Now it’s up to the DJ to go through the aesthetic pillory: what if it was a brilliant marketing gimmick?

Now it’s up to Bob Sinclair. On Tiktok many wonder what happened to his face, everyone comment on the fact that Christophe Le Friant’s appearance, this is his real name, is changed: smoother skin, higher cheekbones. But nobody said that it no longer has a beard! Couldn’t it be why it appears so different from the usual?

In reality, it matters what is the real reason why the famous French DJ shows an unusual appearance, what matters is that it triggers curiosity, so much so that one has come to think that It would not really be a transformation due to the botulinum, but of an ironic advertising gimmick. In fact, on January 31 it comes out Take it easy on methe new single by Bob Sinclar. What if it really was like that? Wouldn’t it be inexorably brilliant to use an aesthetic, true or false aesthetic makeover as bait, to attract everyone’s attention before pointing the lights on a new project or product? Once upon a time we just cut the hair before an announcement, this was the strategy put in place by Kim Kardashian on various occasions before a new launch.

Could the Glow Up be the new way to exploit the curiosity of the public to your advantage? If it were really like that, that of Bob Sinclair would be a plan worthy of the most experienced strategists. This is the hypothesis of a slice of his fans.

The question, however, cannot help think, because Bob Sinclair is not the first to face the judgment of users and to become a viral keyword on search engines and on social networks, where they teach aesthetic doctors and plastic surgeons who reinvented themselves as commentators of Beauty by reviewing, on video, the assumptions about all tweakment to which the Celes would have undergone – crashes between tweak which is by modification e Treatment which means treatment.

At this point speculating on the hypothetical touches of a star seems to have become the new world sportiThe most popular pastime. And who knows if the diabolical minds of marketing, taking a step forward, have not already come to transform this interest into an opportunity to monetize on human voyerism, transforming it into a tool to make people talk and enter the users’ feeds!

The doubt appears legitimate. Think about how much noise generated the glow up of Lindsay LohanOf Christina AguileraOf Donatella Versace and how many comments he unleashed Lauren Sanchez At the Inauguration Day not only for the lace top that appeared from the jacket, but for the face that according to many was completely redone. It is a rich and fertile soil that is not waiting for anything else to be exploited.

Yet in this new social era, in which anyone who feels they can comment, one cannot fail to underline that it seems to have forgotten a basic principle of personal freedom, which gives everyone the right to make the decisions they want on their own body that, as such must be respected. Not to mention the fact that the only judgment he really has to count is only the one with themselves, to feel good in his own skin, without having to face the aesthetic pillory, which in many cases can put the person in a situation of discomfort.

Provided that the change of connotations is not a cunning plan to point the spotlight on itself and convert this interest into an advertising and monetization tool. Bob, whether it is to like you more, or for a marketing stunt (brilliant), we are with you!