Physically enter the world of Diesel. It must have started from here Glenn Martens, creative director of the brand, when he conceived the idea of the new and attractive pop-up store. An atypical place, out of common standards, where the immersive and at the same time engaging experience is guaranteed.
To welcome the public, in fact, there are walls that are painted in length and breadth, from floor to ceiling in the iconic flaming Diesel red, while a gigantic logo, accompanied by the motto “For Successful Living”, is printed everywhere, in a distorted, almost discontinuous way, and legible in its entirety only from the entrance.
The bold design offers an experience that engages all the senses making a normal shopping moment special.
Currently there are two pop-stores that condense Martens’ irreverent and design flickering: one in Amsterdam, in the PC Hoofstraat, an exclusive shopping destination in the Dutch capital, and the other at Tyson’s Corner Center, a commercial complex in tip, adjacent to the Washington DC metropolitan area.
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