A more connected, easy to manage and efficient environment, in which smart devices take on an increasingly central role. This is how Italians imagine their home, according toinvestigation of LG Electronics conducted by NielsenIQ.
Technology has gained more and more space in our homes, so much so that 1 in 2 respondents would rather give up a bigger house, in order to have smart devices at home.
This orientation is the result of a long process of changing the habits of each one. Just think of the TV smart (LG has introduced 8 million in the last 10 years alone) equipped with an operating system with its own and third-party AI (Google Home, Amazon Alexa); or at washing machines which, thanks to Artificial Intelligence, recognize the different garments and choose the best washing solution, while maintaining high energy efficiency.
The role of smart devices
The need for smart devices at home is particularly evident among the youngest (68%) and among those who live in the South (65%).
The benefits? Greater efficiency for 51%, comfort for 49%, ease of management, entertainment for 35%.
Furthermore, if according to 55% of the interviewees up to 25 years ago the kitchen was the home that gathered the family around it, today 51% declare that they have increasingly moved to the living room.
One of the reasons for this changed preference was certainly the ability of the living room appliances to become the center of sociality in the home. Just think of the most diverse applications integrated into the new generation TVs that can meet the entertainment needs of the whole family: from children, to sports lovers, from cinema enthusiasts to music-lovers.
Outsider bedroom, which has earned the dignity of a space to live and no longer exclusively intended for sleep, passing from 8 to 19%, also thanks to devices such as speaker audio which allowed to actively experience the time spent in these rooms.
“In the last 25 years, technological innovation has undoubtedly changed the homes of Italians by improving and simplifying them – he comments Chiara Magelli, Consumer Insight Leader of NielsenIQ Italia. – Smart devices and appliances have contributed to this process, carving out a central role in everyday life and with even better premises for the future ».
TV, the king of the house
Among smart speakers, vacuum cleaners, washing machines and refrigerators, in Italian homes there are today at least 10 electronic devices, of which at least 3 are smart.
Among these, the device that for the interviewees it must inevitably be smart is the TV: the 71% of the respondents.
After all, the TV market confirms this trend by showing a growing predisposition to purchase increasingly technologically advanced (see the growth of OLED technology) and increasingly larger TVs, demonstrating that the TV must be the king of the four walls.
In the ranking of smart products that we should definitely have at home, after the TV we find: the computer (desktop or laptop) with 62%, smart speakers for 33%, the air conditioner for 28%, followed by washing machine (26%) and refrigerator (18%).
The future is smart
How do Italians imagine the house of the future? An environment where smart devices they will fully manage the household chores is the desire of the youngest (65%),
However, if the need to free oneself from the chore of cleaning is very accentuated, the future vision of technology is all oriented towards one’s personal well-being. Among the appliances considered most important if you think about the next 10 years, in fact, the air conditioning stands out, chosen by 44% of the interviewees, followed by the television (42%), and only subsequently by the refrigerator (39%) and the washing machine (35%).
Much more than the desire to be helped around the house with household chores, therefore, a prevails desire to live in a comfortable environment and to be pleasantly entertained.
Functionality and design
Even the design of a smart device is an aspect that is no less important than its functionality, since it becomes an integral part of home furnishings: 6 out of 10 Italians consider it crucial that their devices are also aesthetically pleasing, a need most felt among young people (66%) and which even leads the purchasing decisions on beautiful but not functional products.
Here are 15 devices for a smart home that is not only efficient and innovative, but also beautiful to look at and experience.
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