Offer to readers and the community of Vanity Fair stories and green news to trace, together, new paths towards a better future. It is the spirit that animates the new issue of the magazine, on newsstands from 20 October, dedicated to the formidable momentum that innovation can offer to the Green Revolution. Because – as the title of this special issue says – Digital is the New Green and technology and sustainability are giving birth to a winning alliance, destined to better rewrite the terms of our existence.
«With regard to sustainability, we would like to be pragmatic. And maybe even optimists “, explains the director Simone Marchetti in his editorial. «Too often, in fact, we stop only at slogans and invectives. And the slogans and invectives only get indignation, indifference and, perhaps, little action. It is always a question of perspective and we have chosen to look at the problem from the front of the actions that can be taken to solve it.
These seem antithetical keywords, sustainability and digital, but – as one of the most famous experts explains to the weekly, Stefano Epifani – they can intertwine to create new and precious jobs for the health of the planet, thus representing an extraordinary employment opportunity for young people and future generations. Along this frontier, the Internet and algorithms can play a leading role. Vanity Fair tells the case of Google, which, in order to increase the awareness of its users, disseminates the services it offers with “green” information; from Cisco, at work on the issue of waste regeneration and the circular economy; and of applications of blockchain technology, which can represent the (technological) ace in the hole to counter the climate crisis.
The Green Revolution is an articulated horizon, also made up of small daily gestures. To push us to new sustainable habits, Vanity Fair guides us through the apps to download on our smartphones and introduces us to the new influencers who, on TikTok, Instagram and YouTube, create content on environmental and climate issues. But new ecological practices are also those adopted by the local communities of the Amazon, which to stop deforestation and monitor their territories have started using sensors, drones and IT devices.
The new special dedicated to the sustainability of Vanity Fair however, it does not end in the pages of the magazine. On the digital channels, a program of insights with experts, a series of “digital green” “pills” (that is, practical advice on how to use technology to live more sustainable) and the campaign created in collaboration with MayDayEarth: from next week, users and readers will be invited to report the areas of the places where they live that they would like to be cleaned of waste, and among all the reports received, the areas on which to intervene with a recovery and planting of trees will be selected.
Vanity Fair, always attentive to the issue of sustainability, to which he has dedicated numerous editorial contents and initiatives, with the special Digital is the New Green the mission that led the brand to carve out a central role in the narration of the present and in the design of the future continues. A journey that began with the #vanitychallenge, born to make a concrete contribution to free Italian beaches from plastic; continued in January 2021, collecting reflections and suggestions on strategies to protect the planet and promote the development of a society with “Impact – 1”; continued with a special issue and the digital event Vanity Fair Green – From Challenge to Change, a dedicated digital platform and a schedule of talks, meetings and interviews; and again with Our Future, an event held in the spaces of Frame (Condé Nast’s Milanese experience store) where experts and enthusiasts took turns on stage formulating concrete answers to the most urgent environmental issues: workshops, live performances and green talk, for a “three days” ‘sign of ecological awareness. In September 2021 it was instead the turn of the Climate Week, with a live Instagram a day dedicated to sustainability, for a series of meetings designed to tell a new way of living that is greener and more respectful.
The weekly directed by Simone Marchetti thus confirms itself as the heart of an articulated platform dedicated to the theme of sustainability that involves the magazine (with covers, columns, stories), the site (with insights, visual stories, videos) and social networks (with debates, webinar, live).
Successful initiatives that have involved the brand’s audience and that have achieved important results. The two numbers of Vanity Fair dedicated to sustainability on social media have achieved 2.3 MIO Total Impressions, 2.2 MIO Total Reach, 35k Total Engagement and 876k Video Views. The event From Challenge to Change totaled 147k visits to the dedicated digital platform, 94k page views on the platform, 151k video views of the video content of the event schedule, 7.2 MY impressions generated by social posts and 4 MY reach generated by social posts. The event Our Future achieved over 2.5 MIO social impressions and over 2.4 MIO social reach.
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Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
