Apparently, things are not going very well for the platform streaming Disney+, because after showing a drop of 2.4 million subscribers and in the face of strong competition with content from other platforms, The Walt Disney Company announced that it will lay off seven thousand employees from its workforce, all as a restructuring measure.
As part of a plan with which they seek to reduce costs of up to 5.5 billion dollars, this February 8, Bob Iger, the CEO of Mickey Mouse’s house, announced that they will reduce about three percent of their total employees from everyone to restructure their content organization with the money saved.
With the cost reduction plan, the company hopes to use at least three billion dollars to give a more profitable approach to its content, leaving sports content aside, while the remaining 2.5 billion will be allocated to marketing expenses. , labor, technology, among other things.
With this, the platform streaming it expects to be divided into three commercial segments that would be divided as follows: Disney Entertainment, another dedicated to the sports channel ESPN and, finally, one specialized in parks, experiences and products from the Mickey Mouse company.
We will reduce our workforce by approximately seven thousand jobs. While this is necessary to address the challenges we face today, I do not take this decision lightly. I have enormous respect and appreciation for the talent and dedication of our employees around the world and am aware of the personal impact of these changes.
– Robert Iger, CEO of The Walt Disney Company
After assuring that it is not a decision that was taken lightly and that they value the work and creativity of their collaborators, Iger pointed out that this restructuring is for the good of the platform, since they seek to make it more profitable and that their subscribers remain.
After the announcement of the reduction of its personnel and reduction of costs, Disney’s shares rose up to eight percent, as this strategy is focused on having a more challenging economic environment as a result.
Source: Okchicas
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