Very often we find ourselves choosing and using products without knowing the actual needs of our hair. Here because Yves Rocher has decided to put ad hoc services at the service of its customers, which help shed light on the real needs of their hair.
How? Through the Hair Diaga pilot service developed in collaboration with TricoItalia – Italian Association of Trichology -, free of charge, which allows you to carry out a skin and hair analysis to find the tailor-made hair care ritual. This instrument, through a microcamera for cosmetic trichology, analyzes the scalp and hair fiber using different types of lighting (white, polarized or ultraviolet light) in order to evaluate the type and state of health of the hair. At the end of the analysis, the brand expert will be able to recommend the most suitable hair care routine for the type of hair and skin with Yves Rocher's hair care product lines.
Strengthened by great expertise and natural raw materials without sulphates or silicones, all Yves Rocher hair lines they have been designed to respond to different types of hair and skin while also respecting the environment with highly sustainable packaging. Here are some:
To purify
Without a doubt the Detox lineideal for purify the scalp after hard days spent in the city, and for purify it from the external agents to which it is constantly exposed.
To give new life to hair
Hair stressed by frequent use of straighteners and hairdryers? In this case the Repair Line, ideal for those looking for products to give new life to the hair.
For sensitive scalp
Delicacy is the key word, but also the perfect line if you are looking for less aggressive products.
To these are then added the Anti-hair loss, anti-dandruff line and the Color Lineenriched with Calendula Infused Oil which protects and brightens the color for up to 3 weeks, ideal for repairing color damage and prolonging brightness, and then the elixir of brilliance with raspberry vinegar. This innovative product, with a vegan formula, 99% ingredients of natural origin, used as the last step in the hair care ritual, is the ideal product for having soft and shiny hair in just a few seconds, and is a fundamental step in the hair care routine. hair care made in Korea. Botanical Raspberry Vinegar dissolves limescale from water while its acidic pH helps shrink scales. Freed from everything that dulls them, the hair regains its strength softness, shine and a more vibrant color. Furthermore, her formula is perfectly balanced and is not aggressive for the hair, as a DIY recipe prepared at home could be, a trend that unfortunately spreads on social media among followers of the K-beauty routine.
Of Francesca Marotta
The Hair Diag service it is totally free and today it is possible to do so, upon telephone reservation, in the following points of sale:
Turin – Via Giuseppe Garibaldi 12 – tel.011 436 2504
Milan – Via Torino 53 – tel. 02 7200 4192
Rozzano – Fiordaliso, Via Eugenio Curiel 25 – tel. 02 5750 6638 Genoa – Via XX Settembre 143 – tel. 010 545 1429
Orio – Via Portico 71-tel. 035 459 6075
Ferrara – Via Giuseppe Mazzini 12 – tel. 0532 200100
Padua south – Via Giovanni Verga 1 – tel. 049 681370
Prato – Via Giuseppe Garibaldi 99 – tel. 0574 36589
Florence – Via Panzani 17 – tel. 055 260 8933
Rome Termini – Via Giovanni Giolitti – tel. 06 474 5472
East Rome – Via Collatina 858- tel. 06 2251 0177
Giugliano – Via Santa Maria a Cubito – tel. 081 818 6857
Napoli Cartiera – Via Macello 22 – tel. 081 1993 8608
Source: Vanity Fair

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