DoDo, at X Factor to celebrate the uniqueness of talent

It is a special edition, which focuses on the music, freedom of expression, personal identity that of X Factor 2021. A new bet, where to win, to the cry of Come as you are, it is his own artistic vocation that breaks down the traditional boundaries between the competing teams, transmitting a new energy.

Accompanying the TV program on this journey full of optimism and freedom is DoDo, official partner of the talent show which, through its collections, encourages people to freely express their own individuality. A theme dear to the precious brand that, with the campaign #DoDoUnites, breaks down all types of barriers thanks to unisex collections, sharing the values ​​of inclusiveness, empathy, and sustainability with its community.

Versailles

Andrea Veroni

And this is how the twelve competitors in the race become witnesses of those values ​​of inclusiveness and authenticity expressed by the Nodo, Bollicine, Granelli, Stellina collections, precious invitations to celebrate the uniqueness of talent. Just as unique is each jewel of DoDo.

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