Some time ago, rumors appeared on the Web that Apple would be engaged in the creation of its first car together with Hyundai, and that the companies would soon sign the relevant documents. Later, the Korean giant confirmed the fact of negotiations, but did not elaborate on details.
Now it is reported that in fact, on this issue, not everything is so simple. The source claims Hyundai executives are divided over the partnership with Apple. The reason for the doubt is that in the framework of the possible deal, Hyundai will be for Apple as a whole only a production partner, like Foxconn and others. And Hyundai is one of those companies that strives to do everything on its own, including developing engines, transmissions and so on. And not all company executives want to act as an exclusively production partner.
We struggle to figure out how to do it, whether it’s good or not. We are not a company that makes cars for others. It’s not that working with Apple has always produced great results.
Collaboration can initially help raise the brand image of Hyundai or Kia. But in the medium or long term, we will just supply car cases, and Apple will take over the brains.
one of the Hyundai executives
Apple is the boss. They do marketing, they make their products, they make their brand. Hyundai is also the host. In fact, this link does not work.
a source familiar with the question
It is also reported that, despite the relatively early stage of negotiations, Hyundai Motor decided that they want Apple’s partner to eventually become Kia, which is part of the concern.
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