Sam is an artist shiba-inu from Berlin in a plaid shirt posing with his easel. Bertha is a chef poodle who attends the Berghain club in Berlin. Bruno, the boxer, will take you to the pool at the local bar, while the vizsla, tarot reader, wants to know your sun and your rising sign.
In Koekkoek’s photographer and director Daniel Gebhart’s new calendar series, “Doggystyle,” 12 dogs with highly specific jobs (and modern lifestyles) are the stars.
In snapshots, dogs wear human clothing buttoned around their furry necks, eyes fixed or inquisitive on the camera. They perch on humans under their clothes, hands emerging to hold a phone during a business meeting or lift irons at the gym. Viewers are in on the joke, with human paws and faces not always hidden.
In recent years, De Koekkoek, who lives in Berlin and Vienna, has produced wry yearly calendars that reveal the secret lives of animals, including airborne cats, alpacas in envy houses and cute guinea pigs. It is a way for the photographer to end the year of editorial and commercial work, for clients such as Apple, Helmut Lang, New York Times and L’Officiel.
“It’s always a challenge to photograph with animals. You can’t tell them what to do – or at least they won’t give a shit about it,” De Koekkoek said via email. “I really like this honest approach and the challenge of wordless communication.”
De Koekkoek himself owns a dog – from Mister October, Limo – and for “Doggystyle”, he let the dogs guide the creative direction.
“The dogs brought their personalities and we just had to put together their clothes and sets to [enfatizar] their lifestyle,” he explained. Limo, who is usually the photographer’s inspiration, was “the first test” for the project. “I really enjoy the creative exchange between us and we love to play and experiment a lot,” says De Koekkoek.
Along with Limo is a businessman shar-pei tired who’s been in meetings all day, an indifferent gamer girl who probably beats you on Call of Duty, and a reporter chihuahua. De Koekkoek says March is one of his favorites in particular because he “spent a lot of time on creative calls this year during social isolation [devido ao coronavírus]”, commented.
They are now part of De Koekkoek’s inner vision of animal lifestyles, though the photographer says dogs don’t inhabit the same world as his alpacas or flying cats, photographed earlier for magazine covers. “Maybe there’s a certain space inside my child’s brain where everyone gets together to play with each other,” he said.
He hopes the series can provide some lightness for what could be a stressful year once again. “Humor is definitely what drives my work,” he said. “There are already enough bad things going on. So I want to give people a break and just have a laugh.”
Translated text. Read the original in English.
Reference: CNN Brasil
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