Don’t call them more hairdressers, now we talk about hair spa and hair bar

Go to the hairdresser? Démodé. At least understood in a classic way. Now We go to the hair spa, at most at the Hair bar. Welcome to theit was of hateran increasingly important sector not only for those who dominate social media, but for anyone who has the will to enhance themselves by preserving the health of the hair without putting the style on the corner.

The evolution of the hairdresser

Because the trend of the research of well -being physical and psychological, So much coveted by the after Covid onwards, it passes now (and more and more) clearly from the head. For Italians, the cure of the hair is at the top of the list: according to the data reporting from you byHandle, We invest almost 11 thousand euros a year on the health of scalp & co., so much so that the cosmetic consumption market is changing for the greater demand for eco -friendly, sustainable and against falling products.

On Tiktok, meanwhile, the Creators teach how to make folds without heat, Heatless, the celebrations launch ad hoc lines (let’s think about Rihanna, Beyoncé, Brooke Shields, Blake Lively or Shakira), while brands like Gisou of the entrepreneur Negin Mibalehiwhich has built a honey and propolis trichological empire, are continuously ascent on social media.

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Hair Spa, from the Eastern DNA

In short, something has changed First of all, the classic professional salons are transformed which become real beauty farm dedicated to hair care and total relaxation. A concept this already widespread in South Korea And Japan And who now takes hold in Europe. So also in Italy the hair spa bloom. The first, in unsuspected times (in 2013), in Matera created by Francesco Chironna, holistic operator, and Massimo Ferraroni, Holistic Hair Stylist. Here’s what the founders tell us about Ferraroni Signature SpAwhich combines design, eastern philosophy and well -being culture: «Forget the classic idea of the salon. The latest trend in the Haarer world is theHAIR SENSORIAL SPA: dedicated environments, therapeutic perfumes, high performance vegetable products and rituals calibrated on emotions, as well as on physical needs. A treatment for hair that is also an experience of full wellness».

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Form and substance therefore coincide from the head: «If the skincare is now a consolidated practice, Holistic hair care is affirming itself as the new conscious luxury. It is no longer just about cuts and folds: today the salons of excellence offer sensory experiences that regenerate the hair and rebalance inner well -being. This is the future, already present: a new way of taking care of itself, in which natural cosmetics merges with plant neurocosmesis, and where each treatment becomes a ritual. It is the philosophy that is conquering the most attentive beauty addicts and the new generations e which finds its peak in special places, designed to welcome body, mind and hair in a single harmony “experts continue.

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In the hair spa like Ferraroni Signature, the routes are completely personalized: they combine aromatherapy, sensory manual skills and 100% plant productsformulated to stimulate also the positive emotional responses of the nervous system. But are there specific treatments for the summer? «During the hot season, we offer one series of specific summer rituals that accompany the hair in the sun transition: emollient detergents to eliminate salt and chlorine, protective serums for hair and skin, revitalizing aromatherapy brumes and vegetable balms that nourish deeply without weighing down. Active ingredients such as fermented aloe, rooibos, linen, Abyssinia and coconut oils are worked according to principles of the vegetable neurocosmesisto activate beneficial processes also on an emotional level ».

And here in this perspective more and more hair spa open: in September, to embrace the holistic philosophy here is Roots Hair Tattoo Studio, in the heart of one of the most lively and dynamic areas of Porta Genova in Milan. Ten years after the birth of the first Roots, Lucille Ninivaggi – Artist and tattoo artist with an unmistakable style, known for his “kind tattoos” – the piece that was missing in his original vision, with The opening of the hairstylist space.

An environment collected, designed as a refuge Intimate, where time slows down and experience counts how much the service. Not a simple salon, but a welcoming, shared and barriers -free apartment. A’Natural extension of Lucille’s pathwho has always put at the center of his work humanity, listening and authenticity. A born hairstylist space not to amaze, but to welcome And where beauty becomes a story, relationship, sharing.

Roots Hair Tattoo Studio

Every detail has been chosen with intentionlike the restored and placed sofa to sit at the washing – instead of the traditional single armchairs – for encourage proximity and conversation. An idea of aesthetics that differ from the conventional codes to rediscover the essentiality and spontaneity of the simple gestures of when you are welcomed at home by someone.

“Each of us has a story and often even the hair tells us about us,” explains Lucille. «I myself took years to find my cut, my color. I had white hair from a very young age, already at 24 years old, and for a long time I suffered from it. A life spent looking for me in the hair, without ever keeping the same mood for more than a year! So it is not always a question of vanity, but often of identity, of harmony with what you are. This is why I wanted to create a place where everyone could feel in the right place, beyond who it is or what it is looking for “

Hair Bar, from the New York DNA

On the one hand the eastern model of the hair spas that is taking hold. But that is not the only proposal in the hair sector. On the other hand, for some years, even the so -called Hair Bar offer unique trichological experiences calibrated on frenetic rhythms of those who live in the city. In these avant -garde structures that would please Carrie Bradshaw and friends, thanks to an app you choose the fold by choosing from a digital menu of styling proposals, and then accompanies the hairstyle by sipping with a cosmopolitan or another drink, toasting, perhaps, together with a friend.

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A modern reinterpretation of the classic shampoo and fold, who is conquering more and more passionate. The DNA in this case is very New York: we are talking about a fresh, instagrammable and captivating format, designed for an urban clientele, dynamic and oriented to the world of business. The approach is smart and informal. Today Hair Bar are present more than anything else in Milan (among the most famous there is Hair bar with salons in via Turati, Corso Vittorio Emanuele and, more recently, in the new hub of Portanuovain via Joe Colombo) and the goal of enhancing the beauty of every woman with the most suitable styling are placed. Whether it is through the search for deeper well -being in Hair SpA or a faster and more consoling “comfort food” in Hair Bar, The best trichological version of us, after all, we all deserve it.


Source: Vanity Fair

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