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Don’t use Pix if you don’t know the store, says CEO of Reclame Aqui about Black Friday

Black Friday, which takes place on Friday (25), is a date when scammers “get ready to act.”

This is the assessment of the CEO of Reclame Aqui, Edu Neves.

This year, he draws attention to advertisements within social networks, such as Instagram and Tiktok, with exclusive and desired products with aggressive discounts.

“They usually send you to a WhatsApp account and a payment shop in Pix. It is important to say that Pix does not reverse, if it paid for, it will not reach”, he warned.

For this reason, he is categorical: “Don’t pay with Pix if you don’t know the store.”

The specialist reinforces that the so-called phishing is a problem, which are “e-mail promotions and websites that try to impersonate other brands.”

Another good tip is to use virtual credit cards, those made for “one-off purchases.”

sales expectation

A survey carried out by Reclame Aqui shows that on Black Friday this year, consumers should spend more than in 2021.

43% of the interviewees answered that they will go shopping during the promotion and another 42% claim that they will not buy because they do not trust the date and do not think that there will be real promotions.

Almost 60% of consumers said they would spend more than R$1,000.

The success of Black Friday, for Edu Neves, “is in the hands of the retailers, since the consumer says he doesn’t believe it, but if there is a condition that fits in his pocket, he will make the purchase”.

The CEO of Reclame Aqui added that consumers are looking for two types of discounts: for small amounts, payment via Pix, and for high amounts, installments on credit.

*Produced by Isabel Campos

Source: CNN Brasil

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