«If you can’t be elegant, at least be extravagant» Franco Moschino repeated. And so be it. After all, it’s funny to think how as children we couldn’t wait to be admitted to the table of adult luxury, to dress like grown-ups, to talk about grown-up things, to do grown-up things, and then? And then “what a shame, what a bore”, let’s face it, deep down we all felt a little cheated. So why not go back to playing with plush toys? Or better yet, to wear them?
Let’s go in order. For several months now i charms– puppets in the shape of teddy bears, kittens and bunnies have «birkinified» various bags, pouches and backpacks, as if a miniature zoo had exploded in the urban jungle. Reminiscences of key rings pompon 90s and stylistic signature in aesthetics kawaii from the Harajuku Girlsthere is no catwalk, street style or meander of the Internet that escapes him, reconfirming itself as one of the most widespread trends also for 2025. The stars, however, seem to have already moved on to the next step of «cuteness”: a bunch of soft toys not hanging on handles and sliders, but all sewn onto a single pant.
We’re talking about the creation of Chad Nazamtwenty-two years old at the reins of the independent brand Le Rêve Nazamwhich has been making the algorithm dizzy lately. Two hundred mini-animals applied by hand on the front of a pair of jeans, for about eight hours of work three kilos on the scale. Colorful, cuddly, fun and, when necessary, even over-protective. “You could jump on your knees and not feel anything,” the designer told the New York Times. And how can you blame him.
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Already in the hearts of prominent personalities such as the Thai actress Araya Alberta Hargatethe K-pop rapper BamBam and the wrestler Jade Cargillthe last to have succumbed to jeans muppetized of Nazam was the Toronto entrepreneur Jason Bitton. Showing them off in the front row of a Toronto Raptors game alongside his five-year-old daughter who was visibly envious of his outfit. A coup de tendresse taken at the sight of DK Metcalfestimated wide receiver of the Seattle Seahawks, paparazzi a few days ago wearing that extremely “pimped” denim as he headed towards the playing field.
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Yet, the obsession with conglomerates of soft toys-à-porter It’s certainly nothing new. Indeed, a very similar model can even be traced on the legs of the legendary Flea of the Red Hot Chili Peppers in the music video of Young MC’s hit Bust a Move (1989). So eye-catching from having been the subject of theft, as the bassist declared on his Twitter profile.
What’s more, we must point out that at the top of the list of fashion toys preferred by brands and stylists there are indeed them, i plush toys zoomorphic. The first affectionate among all is certainly Franco Moschino, who made his teddy bear signature a subversive, immortal mascot, playing down modest suits and 80s sheath dresses. Followed by the historic collaboration of Ralph Lauren with Steiffa toy manufacturer loved by fashion and more recently also involved in the line Heaven by Marc Jacobs.
Impossible not to mention the parenthesis Jean-Charles de Castelbajacespecially in bringing a very young Vanessa Paradis to the autumn-winter 1989/90 catwalk, fresh from the success of Joe le taxi, dressed in a bolero completely covered in Snoopy puppets. A unique piece recalled last year through a camouflage coat made up of 40 teddy bears created for JoopiterPharrell Williams’ auction house, and exhibited at the Galerie Perrotin in Paris.
But at the beginning of the new millennium the Dolce&Gabbana couple also followed suit, presenting in the spring-summer 2003 fashion show a denim miniskirt covered in small muppetsthen worn by Lil Kim on the cover of Nylon Magazine. As well as eligible reference for the sugary put Of Nicki Minaj in the music video for Fireball (2011), as well as for current DIY Tiktok users.
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For examples kid-core kitsch on the catwalk anymore à la pagewe range from coats teddy bear Of Long live of autumn-winter 2019/20, at the Teletubbies of swimwear collection spring-summer 2024 by The Blondspassing through the gummy bears of Marina Hoermansederup to the spongy ones of Vetements x Castelbajac from the autumn-winter 2024/25 collection.
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Now, the charm of plush toys Could this be yet another side effect of nostalgia? Or a desire for lightheartedness translated from the clothes? According to psychologists, puppets are “transitional objects” full of affective meanings and with a reassuring, comforting, soothing action in relation to the external environment. Always effective and without age limits, as Madonna underlines while leaving the Ritz Hotel in Paris with her giant in her arms Teddy Bear Bellboy.
So, if this were the case, what would we need more today than an airbag on our moods perpetually on the verge of a collision? Just don’t take yourself too seriously and voilàthere will be a pampering outfit to provide us with emotional support for the new year.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
