A new era is about to begin for the brand Dries Van Noten: its founder has announced that the next collection, the Spring-Summer 2025 man scheduled for next June at Paris Fashion Week, it will be the last to see him in the role of creative director.
Van Noten, through a letter addressed to the press, said that he has been ready for a while to take a step back, to leave the brand in the hands of new generations who can bring their own vision. There will be a new creative director, whose name will be announced in due course and his it will not be a retreat: although he explained that he wanted to dedicate himself to his private life, outside of fashion, he confirmed that he will remain involved in the dynamics and future of the brand.
Founded in 1985 by the Belgian designer, and sold in 2018 to the Spanish group Puig, Dries Van Noten has always been a outsider in the ready-to-wear panorama: a brand that has never liked to invest in advertising or follow blatant market logics that distanced it from its essence, made up of original prints and color contrasts, classic sartorial shapes revisited through the use of fabrics technicians.
Source: Vanity Fair
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