DS Automobiles and the Italian Golf Federation they have found in silence and greenery two junctures that led them to forge a synergy to kick off a series of activities that will give visibility to the range of electrified and electric cars E-Tense. It is not superfluous to say that the fear of Covid-19 is pushing people towards physical and entertainment activities that involve open places. And golf, in this sense, will see a ‘escalation important in terms of active patrons.
If initially golf had the reputation of a snobbish sport, only for wealthy industrialists or inexperienced heiresses, currently its profound connotation green it democratized it. In this sense, the opening of various practice fields throughout Italy has paid off. Thus, finally this outdoor sport can highlight its real values. There environmental sustainability since people move on foot. At most, an electric quadricycle is used. The research of the Welfare found in the pleasant landscapes that surround the holes. There refinement and the fair play typical of these environments. L’attention to a thousand details: from the light breeze that can change the trajectory of the ball, to the imperceptible slope of the green. The choice of technology more suitable linked to the construction of clubs and balls. Fundamental to get better and better results. Finally, the savoir-faire given by constant training.
Values ​​that we also find in the more sustainable side of DS Automobiles models. The abbreviation E-Tense today identifies electrified mobility, with which 100% electric moves DS 3 Crossback E-Tense; l’ibrida Plug-In DS 7 Crossback E-Tense 4X4 e DS 9 E-Tense, a high-end Plug-In hybrid sedan that will arrive in the DS Stores within the first half of the year.
In this partnership DS Automobiles will therefore be Main Partner of the Federation, Title Sponsor dell’Open d’Italia, the most important and most visible event in the world of Italian Golf e Main Sponsor dell’Italian Pro Tour. The partnership was concluded with the collaboration of Infront, Official Advisor of the Federation. In addition, the presence in the most important Italian Clubs will be given to the competent DS Stores in the area with In-Store and Club events and initiatives. This experience will allow to give continuity, even temporal, to the brand experience that will arise from the partnership with the Italian Golf Federation and from the titling of the Italian Open.
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