Each Italian citizen produces on average 488 kilograms of waste per year. Although the national production of municipal waste in 2020 fell by 3.6% compared to the previous year, these numbers are impressive. And the Italians realize it: an Ipsos research conducted in 2020 has identified among the main environmental issues to be faced as a country, that of “Deal with the amount of waste we generate”.
Consumers in Europe are increasingly looking for sustainable and environmentally friendly products and packaging is an essential component of this. These studies also show that consumers react positively to brands that care about the environment, especially when it comes to the choice of packaging. According to a 2021 study by the Consumer Packaging Observatory, “In the last 6 months, 14% of Italians stopped buying products due to a packaging that did not have elements of sustainability and more than half of the interviewees stated that they could do so in the near future”.
What does this mean? That while you are reading this article, tens and perhaps hundreds of startups are betting on cutting-edge technologies to develop packaging that is not only recyclable or reusable, but also compostable. And in the case of food packaging, the new frontier is represented by edible packaging. Literally, packaging that not only protects food, extending its life shelf-life, but which can be consumed without striking a blow.
We have choosen the five most interesting companies that are working to make food packaging ediblea reality not only confined to a laboratory, but scalable to large retailers and adaptable to our daily habits.
Source: Vanity Fair
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
