“If you give me your confidence, I will be the Prime Minister of all the French.” So Jordan Bardellathe rock star of the French far right, as well as the candidate for prime minister of the Rassemblement National Marine Le Pencommented on the outcome of the first round of the elections that marked the victory of the far-right party. “I will be a prime minister of coexistence, respectful of the Constitution and the function of the President of the Republic but uncompromising on the policy that we will implement.” The far-right party of Marine Le Pen and Jordan Bardella allied with Eric Ciotti, the president of the right-wing Republicans, was the most voted: 33.15 percent of the vote, the vote of approximately 12 million French people. Rassemblement National alone took 29.25 percent. The second round will be Sunday, July 7, the day on which the composition of the 577 seats of parliament will be decided, at least half of which will be needed to form a government: 289 seats.
Bardella wants the prime minister’s seat and he knows how to say it (and maybe also how to take it). The million-plus followers who follow him on social media every day know it well, the people who follow him to his rallies know it well, shouting “I love you”, even bursting into tears, if necessary, following him like one does with idols in stadiums and discos. Yes, Marine Le Pen’s prime ministerial candidate has even organized some rallies in discos with songs by Marseille rappers as an opening. Twenty-eight years old, of Italian origins as his surname suggests, an Algerian great-grandfather, Bardella was born in the suburbs of Paris and grew up in the midst of politics. He started at sixteen, when as a volunteer within Marine Le Pen’s party he went around Paris to put up posters for Le Pen’s electoral campaign. It was 2012 and Francois Hollande won in the second round. From that moment on the political career di Bardella began his journey, one step after another: in 2016 he became a regional councilor for ÃŽle-de-France and in 2017 spokesperson for the party and national director of Génération Nation, the youth section of the Front National. The leap came in 2019 when he was elected to the European Parliament to arrive two years ago, in 2022, president of Rassemblement National.

With him the phase of “normalization” began (the one better defined as the de-diabolization) of the far-right party, something that is very similar to the path taken by the Italian far-right. Active communication on social media, a welcoming and reassuring smile, pop language, handshakes, selfies, Bardella, as he wrote Politic «he is the perfect testimonial for the party’s rebranding» and his strong theme is immigration, one of the most felt by the French population. In one of his latest posts on social media, Bardella, with a smile in full view, browses through the magazines that have put him on the front page, describing him as “The mystifier”, “La Repubblica under siege”, “A vote against nature”, Bardella reads the headlines and comments: “Journalists are worried”. His motto? “Captain, oh captain, we need you to lead us.”so goes the soundtrack of his election post on TikTok.
Source: Vanity Fair

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