Electrification, sustainability, infrastructure, but above all the energy transition. These are some of the themes of the Electric Days Digital, new and unprecedented digital event scheduled from 8 to 12 February 2021 on the website www.electricdays.it.
Five days in which to fully explore the extraordinary change that is affecting the automotive world, helping consumers to extricate themselves from an increasingly complex offer, with technologies and degrees of electrification only apparently similar to each other.
Alongside this indispensable “compass” for motorists, accessible online through a dedicated editorial platform, there will be ample space for the debate on the evolution of the sector, with experts, institutions and leaders of the Italian and world industry.
There will therefore be talks, reports and interviews, also with the involvement of personalities and influencers who, during the event, will talk about their way of experiencing sustainability. All in the context of an innovative format aimed at informing an extremely transversal audience on the multiple implications of the transition underway, with the aim of encouraging increasingly conscious and targeted choices.
Electric Days Digital are promoted by Motorsport Network (Motor1.com, InsideEVs.it).
For this first edition 2021, the offer of contents is enriched thanks also to the collaboration with Condé Nast (Wired, Vanity Fair and GQ), which will work in synergy with Motorsport as a “content creator”. The goal will be to offer dedicated insights and news, from the focus on technologies and innovation in the world of two and four wheels, to green mobility and lifestyle and industry trends.
«The electrified car is a reality, but the transition is only at the beginning. The best is yet to come, but we believe that electrification should be told differently. You have to explain it to people, you have to spread it because a new technology must be understood before being chosen. The synergy that has been created between two large publishing groups will make it possible to amplify the communication range on the subject as never before in Italy “he says. Alessandro Lago, Director of Motor1.com.
Such a digital event represents an absolute novelty, aimed at building a dense schedule of qualitative insights possible thanks to the specific skills of the newspapers involved, able to speak to an audience never so wide for an event of this type.
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