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Electric hair: the remedies

A perfectly executed style, carefully worked locks, rebellious tufts disciplined with a meticulous work of hairdryer and brush. Yet, invariably, the so-called electric hair peeking over the head.

“Electricity in the hair is an annoying phenomenon that occurs mainly due to atmospheric factors during the winter season and on the driest days” he explains Sergio Carlucci, Co-Founder of TONI & GUY Italia. “This happens because of the process that in chemistry is called electrostatic energy, a clash of positive and negative charges that creates this flutter in the hair.

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THE MAIN CAUSES
“In addition to the climate, there are other causes that cause this phenomenon including intense rubbing of the hair with the towel once washed, excessive heat from hot tools, especially the plate, but also winter clothing such as wool turtlenecks or acrylic materials and, last but not least, the use of alkaline-based shampoos. “

FINE HAIR? THE PHENOMENON IS MORE VISIBLE
«All hair types can be affected by the phenomenon, but it is in thin hair that the effects are most noticeable. This is due to its lower weight, for which it is more exposed to electric charge. In practice, the hair becomes positively charged with electricity and becomes indomitable. “

REMEDIES
«First of all, avoid synthetic sweaters and scarves. Hair-care side I recommend to use brushes and combs made of organic material, better if metal or wood. Plastic should be avoided. To use moisturizers and nourishing masks with Label.m Moisturising Conditioner e Label.m Intensive Mask, and in general a cosmetic line to be applied before drying that helps to discharge the hair from electricity. As for cleansing, choose a cleansing product with an acidic and silky pH and, after drying, always apply a light veil of Hairspray or a drop of oil Label.m Therapy Rejuvenating Radiance Oil to tame and regulate any form of “fluttering” ».

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