The new Elisabetta Franchi flagship store, in the luxurious heart of Turin. The designer's new boutique has been inaugurated in what was once the headquarters of the Philharmonic Academy, an elegant historic building from the late nineteenth century: two floors, spanning 400 square metersto host the complete Elisabetta Franchi collection, from clothes, to footwear, from bags, to jewelery and accessories.
The flagship store is as welcoming as A living room of home (the architectural choices are inspired by the designer's home), with warm tones, with wooden paneling and mirrored walls. With a wide and scenic glass and metal staircase you reach the upper floor, where antique furnishings harmoniously match the showcases and the étagère with clean and contemporary architectural lines.
The new glamorous “living room” designed by Elisabetta Franchi was inaugurated yesterday with cutting of the ribbonwhich was attended by the CEO, together with the designer Gabriele Maggiothe deputy mayor of Turin Michela Favaro and the director of Vanity Fair, Simone Marchetti. At the welcome cocktail, the stylist and fashion consultant Francesca Piovanodressed by Elisabetta Franchi, selected timeless classics and songs that have made the history of music, while the guests toasted and conversed among the boutique's étagères.
Among them, many with Elisabetta Franchi dressing, like the model and actress Alena Seredovathe television presenter and former Miss Italy Cristina Chiabotto, Silvia Caroline Schirinziweb style influencer, Roberta and Alessandra Sinopoliwife and sister-in-law of the footballer Claudio Marchisio, Lavinia De Angelis Boglionethe entrepreneur Michela Giovine, the Cbo Condè Nast Italia Francesca Airoldithe socialite Emanuela Brunettithe influencer Claudia Dionigi, Jessica Giugiaro, Federica Poletti, Barbara Valle and Federica Bucci. A very successful evening also thanks to the energy of the evening's PR team, Francesca Seven. And the ability to further elevate the customer experiencedeveloping increasingly significant relationships with customers, confirms itself as a peculiarity of Elisabetta Franchi and her brand.
Source: Vanity Fair
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