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Elisabetta Franchi, cutting the ribbon of the new boutique in the heart of Turin

The new Elisabetta Franchi flagship store, in the luxurious heart of Turin. The designer's new boutique has been inaugurated in what was once the headquarters of the Philharmonic Academy, an elegant historic building from the late nineteenth century: two floors, spanning 400 square metersto host the complete Elisabetta Franchi collection, from clothes, to footwear, from bags, to jewelery and accessories.

Elisabetta Franchi cutting the ribbon of the new boutique in the heart of Turin
Elisabetta Franchi cutting the ribbon of the new boutique in the heart of Turin

The flagship store is as welcoming as A living room of home (the architectural choices are inspired by the designer's home), with warm tones, with wooden paneling and mirrored walls. With a wide and scenic glass and metal staircase you reach the upper floor, where antique furnishings harmoniously match the showcases and the étagère with clean and contemporary architectural lines.

Elisabetta Franchi cutting the ribbon of the new boutique in the heart of Turin

The new glamorous “living room” designed by Elisabetta Franchi was inaugurated yesterday with cutting of the ribbonwhich was attended by the CEO, together with the designer Gabriele Maggiothe deputy mayor of Turin Michela Favaro and the director of Vanity Fair, Simone Marchetti. At the welcome cocktail, the stylist and fashion consultant Francesca Piovanodressed by Elisabetta Franchi, selected timeless classics and songs that have made the history of music, while the guests toasted and conversed among the boutique's étagères.

Francesca Sette Gabriele Maggio and Francesca Airoldi

Francesca Sette, Gabriele Maggio and Francesca Airoldi

Among them, many with Elisabetta Franchi dressing, like the model and actress Alena Seredovathe television presenter and former Miss Italy Cristina Chiabotto, Silvia Caroline Schirinziweb style influencer, Roberta and Alessandra Sinopoliwife and sister-in-law of the footballer Claudio Marchisio, Lavinia De Angelis Boglionethe entrepreneur Michela Giovine, the Cbo Condè Nast Italia Francesca Airoldithe socialite Emanuela Brunettithe influencer Claudia Dionigi, Jessica Giugiaro, Federica Poletti, Barbara Valle and Federica Bucci. A very successful evening also thanks to the energy of the evening's PR team, Francesca Seven. And the ability to further elevate the customer experiencedeveloping increasingly significant relationships with customers, confirms itself as a peculiarity of Elisabetta Franchi and her brand.

Elisabetta Franchi and the director of Vanity Fair Simone Marchetti

Elisabetta Franchi and the director of Vanity Fair Simone Marchetti

Francesca Piovano

Francesca Piovano

Alena Seredova

Alena Seredova

Jessica Giugiaro

Jessica Giugiaro

Alessandra and Roberta Sinopoli with Elisabetta Franchi

Alessandra and Roberta Sinopoli with Elisabetta Franchi

Silvia Caroline Schirinzi

Silvia Caroline Schirinzi

Daniele Costanza Michela Maurizi Nicoletta Antonelli and Letizia Pace

Daniele Costanza, Michela Maurizi, Nicoletta Antonelli and Letizia Pace

Francesca Piovano

Francesca Piovano

Valentina Lavazza and Elisabetta Franchi

Valentina Lavazza and Elisabetta Franchi

Francesca Airoldi Elisabetta Franchi and Patrizia Sandretto Re Rebaudengo

Francesca Airoldi, Elisabetta Franchi and Patrizia Sandretto Re Rebaudengo

Claudia Dionigi and Lorenzo Riccardi

Claudia Dionigi and Lorenzo Riccardi

Cristina Chiabotto

Cristina Chiabotto

Paola Damilano Gabriele Maggio and Federica Bucci

Paola Damilano, Gabriele Maggio and Federica Bucci

Francesca Sette and Barbara Valle

Francesca Sette and Barbara Valle

Franco Curletto

Franco Curletto

Source: Vanity Fair

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