After Mahmood And Dardustthis year, to give voice and face to Levi’s Music Projectthe brand project aimed at the musical training of young people, is Elodie.
In the artist, Levi’s she has in fact recognized fundamental values such as authentic self-expression and inclusion, as well as her undeniable talent that has allowed her to try her hand at different styles, genres and sounds. «We are very proud to collaborate with an incredible artist like Elodie for Levi’s® Music Project 2022. This project is based on sharing and inspiration and we are excited to see how much the young talents who join us will learn together with Elodie thanks to his passionate contribution. And, given that Levi’s® Music Project represents an exceptional space for creativity, we are delighted to have chosen the Discord platform this year to reach even more enthusiastic fans and aspiring artists, “he says. Mathilde Vaucheret, Brand Marketing Director South Europe, N. Africa & EU of Levi Strauss & co.
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Compared to previous editions, this year the Levi’s Music Project will in fact be declined in digital form thanks to its first server on the platform Discord so as to allow a wider audience to undertake a musical education path and make young talents feel part of a community.
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Source: Vanity Fair
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