“Who controls the memes, controls the Universe” tweeted Elon Musk on June 26, 2020, was he joking? Perhaps. In fact, his way of managing his Twitter profile has always been very far from the canonical communication that is expected from one of the richest men in the world, ironic, irreverent, full of memes, and not always politically correct.
Twitter content
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The news of the acquisition of Twitter by the South African billionaire has clearly caught the attention of social networks, from the moment the news was made public and continues to do so after more than 48 hours. Between detractors and supporters, its going to want to bring back the free speech to be the foundation of the platformbeing the basis of every democracy according to the tycoon, thus lightening the censorship, for many it is a step forward that could lead Twitter to resurrect, for others it will make it such a Far West as to be uninhabitable.
But precisely because Musk knows that whoever controls the memes controls the universe, as soon as he saw that his “Then I’ll buy X” became a trend for memes, with his fake tweets flooding the net, he decided to be the puppeteer of this trend himself by tweeting an ironic joke about the most famous drink in the world.
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The intent was clearly ironic, even if some did not understand it by specifying that it “encouraged the use of drugs”, because the tweet is so surreal as to seem almost fake, and precisely between fake and real, let’s go see the funniest tweets of the trend Muskian and even the purchase requests sent to Musk by his followers.
Source: Vanity Fair

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