According to IDC, in the second quarter of 2021, tablet shipments in the EMEA region, which includes the countries of Europe, the Middle East and Africa, amounted to 11.8 million units. This is 1.7% less YoY, with “negative growth” recorded for the first time since the start of the pandemic. However, the tablet market is now significantly larger than it was before the pandemic. Compared to the second quarter of 2019, it grew by 22.4%.
The market leader is Samsung. Having increased sales by 3.6%, the South Korean manufacturer was able to increase its share from 28.6% to 30.1%. In second place is Apple. This company was able to increase sales by 17.2%, which led to an increase in its share from 21.3% to 25.4%.
The third place is occupied by Lenovo, which showed even more impressive growth – 58.1%. As a result, the share of the Chinese manufacturer increased from 12.2% to 19.7%. The top five also include TCL and Amazon, which occupy 3.9% and 3.5% of the market in the quarter.
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