Emotional aging is fought with neurocosmetics

Neuroscience is the new way to skin care and preventionemotional aging. The cosmetic world has now discovered that emotions act as a connection link between the brain and the skin and wants to exploit all the potential benefits. After all, our emotional reactions shape our face, especially when they are recurrent and repeated because they leave a mark that influences the physiognomy of the face.

The Origins of Facial Expression Reading

The word physiognomy indicates the expression of the face and derives from the Greek physiognomica
(ϕυσιογνωμονία – recognition, interpretation of nature), the science created by Aristotle to deduce the spiritual characteristics of an individual from his physical appearance, particularly from his facial features.

Today considered a pseudoscience, physiognomy was revived in the 18th century by the Protestant pastor Johann Caspar LavaterSwiss philosopher and theologian, who used it to read moral and physical beauty from a Christian perspective and was strongly criticized for its determinism: induced one to read a person’s intentions just from their facial features. The danger? To pigeonhole personalities into grids until they degenerate into theories like that of Cesare Lombroso’s criminal anthropology. Do you know? But we are not here to discuss the evolution of human philosophical thought, but rather to focus our attention on recent neuroscience studies dedicated to connection between stress, and therefore the brain, and the skin, and the effect this has on skin inflammation.

Nervous system and skin: common origins

Neuroscience, which has fallen under the radar of the cosmetic world, has now managed to identify the strong link between nervous system and skin, because both these organs have the same embryonic origin, they are formed starting from the 21st day of the embryo’s lifeAnd derive from the ectodermits outermost membrane. This would explain their close physical and biochemical bond that leads both organs to communicate through the same language, the neurotransmittersbearers of good and bad news.

They are classified as positive neurotransmitters:

• -the endorphins, the hormones of good moodwhich are produced when we do physical activity, reducing tension in the brain and skin and consequently inflammation, responsible for aging.
• -The Gaba, uanother essential neurotransmitter in our nervous system, neuropeptide that reduces anxiety and which on the skin promotes healing and regeneration of wounds.

Among the bad neurotransmitters have been identified:

• – The cortisol, a stress promoter that can lead to a weakening of the skin barrier and its functions in general, making it more susceptible to external attacks.
• -The CGRP which is the other neuromediator which does not bring good news. It is a peptide, acronym for Calcitonin Gene Related Peptidea protein linked to the sensation of pain perceived by the brain and on the skin. Its increase amplifies the sensation of pain and inflammation. These two are the neurotransmitters to keep under control because they activate negative emotions that can be read on the skin.

Starting from these discoveries, a cosmetic line was born, Neuraè: from Greek Neuro– meaning neuron, nerve, fiber, the prefix that refers to the nervous system, including the brain, and Hey!: which stands for activation emotionalemotional activation, to help control emotional aging. Developed thanks to research by the Sisley Group Laboratories, it is the latest addition to the d’Ornanò family.

The goal of the product NEUR|AÉ is to counteract the effects of emotions that shape the face, to the point of revealing our emotional experience, especially if the emotions, repeated over a long period, modify the original architecture of the face. For this purpose, a mapping of the face was done and faces were studied to understand how emotions can be the cause of the appearance of wrinkles.

• -For example, the typical wrinkle of someone who has a bitter expression, bitternessis what manifests itself as hypotonia of the tear trough, combined with a dull complexion.
• -Fatigue, on the other hand, manifests itself with sagging skin, sagging skindark circles and creases in the eye contour area, as if everything was giving way under the weight of gravity.
• -The stress It is mapped on the face with the presence of a tense jaw, lines on the forehead, general hypotonia and fine wrinkles

The line uses neuro-ingredientswhich go beyond the surface to provide transformative solutions for the skin, reviving dull, tired or stressed skin, and visibly rebalancing facial features. These active ingredients encourage positive messages and limit negative ones, they are the stimulating Tephrosia Purpurea extract, which promotes the production of β-endorphin and slows the production of cortisol. The extract of Scutellaria Alpina, promotes the production of β-endorphin and activates GABA receptors. The soothing Eperua extract slows the production of CGRP.

Even the neuro-perfumescarefully selected following the principles of olfactory therapy, have a therapeutic power for the skin. These are essential oils and fragrant compounds capable of triggering an appropriate emotional response.

Finally the products have Neuro textures who have passed neuroscientific tests on the emotional responses they are able to trigger.

How to combat emotional aging?

You need to inject Joy in the case of a face marked by wrinkles of bitterness, Energy for the face marked by fatigue, and Serenity in case of stress.

The skin routine proposed by the brand born after ten years of research starts with the application of a serum Harmony, The Serum which has the function of activating an emotional reset, an essential step to bring the skin back to zero, leveling it before activating the desired emotional states. It is the starting point that makes everything else possible. The transformative serum helps restore the skin’s balance and increases its resilience to emotional stress. As the first step in the NEUR|AÉ routine, it complements the functions of the creams.

• Énergie, The Cream, Energizing and Firming Creamapplied after the NEUR|AÉ Serum, restores tone to tired skin. The facial expression appears revitalized and signs of fatigue seem less evident. Day after day, the Cream visibly firms your skin, providing a sensation of energy.
• Joie, The Emulsion, Emulsion Happiness and Radianceapplied after the NEUR|AÉ Serum, helps the skin look less dull. Your facial expression appears more radiant and the complexion seems refreshed. Day after day, the Emulsion improves the luminosity of your skin, providing a sensation of well-being.
• Sérénité, The Balm, Relaxing and Smoothing Balmapplied after the NEUR|AÉ Serum, helps soothe stressed skin. The facial expression regains its serene appearance and the skin appears smooth. Day after day, the Balm visibly relaxes the features, providing a feeling of calm.

These three combos can then be combined with the Booster, THE EMOTIONemotional relief products to take anywhere. They are neuro-perfumes in oil created to help restore a sense of well-being and energy, joy or serenity at any time of the day.