Empty pots in the hands, the social protest of the Israeli chefs: “We can no longer remain silent in the face of the hunger of the population of Gaza”

Empty pots in your handslooks in the room and a message written in three languages: Jewish, English and Arabic: «Resist Starvation “which we could translate with “opposing you to hunger”. It is the image of the new campaign launched by the Israeli fashion brand Comme the faut, which this time chose as a testimonial Chefs and restaurateurs, to draw attention to the living conditions of the population of Gaza and the famine that is plaguing it.

The brand, born in Tel Aviv in 1987 to Sybil Goldfainer and today led by her daughter Romi Kaminer Goldfainer, at the beginning of the war had already used her visibility to draw attention to the Israeli hostages in the hands of Hamas.

“It is difficult to talk about fashion in a similar moment,” explains Kaminer Goldfainer. “But It is even more difficult to talk about food, wine, restaurants, when one hour from Tel Aviv there are those who suffer from hunger. This is why we thought of involving those who work with food ».

A dozen protagonists of Israeli catering have joined the countryside: among them Michal Levitresearcher of gastronomic culture, Tamar Cohen Tzedekchef and owner of the Hess 4 cuisine restaurant, Avivit Priel Avichaisoul of Ouzeria and the restaurateur Aviram Katzbehind famous clubs such as Habasta and Mifgash Rambam.

In the brand’s social accounts, the protagonists, with their empty pots in hand, declare: “We can no longer remain silent in the face of the systematic hunger of the population of Gaza and the hostages that are found between them. The stomach is turned. From the deep, from the abysses of the soul, We shout against the hunger of millions of innocent and children who die thousands».

The images triggered an avalanche of comments and showed how much The opinion is divided. Many users have accused the chefs and the brand of giving breath to the propaganda of the enemy: «Tell him to Hamas. They have food, “writes a user. Another reply: “The only ones who are starving are our kidnapped”.

Kaminer Goldfainer recognizes that the fear of retaliation has slowed down many: «We contacted almost a hundred chefs and restaurateurs. Some refused immediately, others did not answer, still others pulled back after saying yes. People fear for their activities and for the consequences of exposing themselves».

The Israeli Association Parents Against Child detention also joined the campaign, which denounces the possession of Palestinian minors. In a post he writes: «Our protest against hunger is a protest in the name of the boys and girls who have no voice in the public space. For us it is not a political question, but a moral duty: No child has to die of hunger. We cannot accept the reality of empty pots. We will continue to fight until they are full ».