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Erika Lust: «And why do you masturbate?». Women (and some men) tell

A year ago Erika Lustdirector of “feminine” erotic filmslaunched an initiative within its headquarters to its employees: “Take half an hour a day off to masturbate. Then he also launched her on her social channels to all of her followers. Provocative or not, the news went viral, to the point that other companies also took his initiative as an example. The purpose? Encourage self-eroticismwhich is good for health, but above all destigmatizing it.

Today next to the “Masturbation station” set up in the office – a private room where employees can view signed adult films XConfessions, Lust Cinema and Else Cinema -, a set of sex toys high quality signed Fun Factoryto satisfy every kind of pleasure.

A year after that intuition, Erika Lust chose to take it one step further with #MasturbationConversationscampaign that encourages a positive mindset about auto-eroticism, through insights with experts on Lust Zinethe Lust Community magazine and a mini documentarywhere some people from the community have chosen to share their masturbation experiences.

The mini documentary (just over 20 minutes, available on YouTube) presents people of different sexes, sexual orientations, relational states and cultural backgrounds, intent on telling without frills (but not without some initial embarrassment!) your own personal journey into pleasure.

How did they discover masturbation and what were they taught growing up? How, when and why do they masturbate? Do they talk about it with their partner, family or children? “I enjoyed sharing a dialogue on personal pleasure with people of different sexes, ethnicities and ages – explains the director – When you talk about” taboo “topics with other people in a safe environment, you feel enough supported to understand that there is no reason to do it with shame. There sharing it is important and undermines the prejudice ».

The resulting answers are curious. Here are some previews. To see the full videoclick here: #MasturbationConversations.

How often do you masturbate?

Two or three times a week, some three to four times a day… There is no “right” amount of times to masturbate. But all the interviewees agreed on one point: “When I feel like it, when I feel it“. So, there is an irregularity: “There may be times when I masturbate every week and then let it go for months.”

How do you masturbate?

Most of the women respondents focuses on clitoris and stimulates it in a circular way or with up and down movements of the hand. Then he caresses the big and small lips and some of them are penetrated, either with the hand or with a sex toy. Some use the toy not for direct penetration, but for a “vibrating” stimulation of the genital area, rubbing it on their favorite areas. Some, on the other hand, are penetrated with a sex toy, but at the same time stimulating the clitoris as well.

The meninstead, they are more traditionalists: they use the usual hands – either one or both. None of the respondents use sex toys, but one revealed that since when trains the prostate musclesqueezing the buttocks, has more powerful ejaculations.

Why do you masturbate?

There are several reasons: because you feel like it, because it is a physical need, but above all to calm states of anxiety or stress and to sleep better. So, reasons unrelated to sex, but for a sense of general well-being.

Do you masturbate as a couple?

Most of them said yes, especially women giving instructions on how to do the practice to their own him. Only one couple replied that yes, it can happen that they masturbate together, but that they prefer to keep this separate private sex act from couple sex.

When did you start masturbating?

Some have started very earlyrubbing against a cushion, as often happens to females. Others have discovered masturbation latelooking at the porn movies. On the side malethe interviewees confess their first solo experiences during early adolescence, stealing magazines or porn movies from their fathers. Many and many of the interviewees confessed that they did not receive no sex education, which is why they lived their first personal experiences with sex with a sense of embarrassment, shame and guilt.

Other stories of Vanity Fair that might interest you are:

8 psychophysical reasons why masturbation is important

But is talking about autoeroticism still a taboo for women?

Source: Vanity Fair

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