ANDtro is not afraid to experiment with technology: after participating in the first Metaverse Fashion Week in March 2022 and the launch of the advertising campaign Nowhere created for Spring-Summer 2024 made with theartificial intelligencehas confirmed its pioneering spirit by developing an experience that, with good probability, anticipate the future of the fashion show.
Even though nothing can replace the thrill of experiencing the electrifying atmosphere of the event in person, the idea of ​​being able to be there, even if you are on the other side of the world, to watch the catwalk from the comfort of your own home. front row cannot fail to capture the imagination. Not only because it offers a new point of view on the clothes, the possibility of seeing them up close and in motion even for those who could not be present at the actual event. But also because it could allow the non-experts to become insiders and take a peek at what happens in a fashion house.
Mood rarefied on the catwalk, where he paraded a timeless style that does not bend to the whims of trend ephemeral. But rather, it offers a modern and essential wardrobe
On the occasion of the recent presentation of the Spring-Summer 2025Indeed, Etro invited journalists, content creators And top clients to attend the parade in a different way, thanks to the use of the visor Apple Vision Pro, device developed by the Cupertino company which, thanks to augmented reality, offers a new way of enjoying digital content. So, while the guests took their seats in the location physics of the show of Piazza Lina Bo Bardi 1, in a second place, always in Milan, the others guest they wore the special hi-tech lenses to attend the show immersive.
So, one moment you’re sitting in a quiet living room and within seconds, wearing what looks like a futuristic maskyou magically find yourself in front of the models wearing the clothes designed by the artistic director Mark DeVincenzo. The 180 degree view It makes it so that, looking around, you have the impression of actually being at the event, with the guests observing the look taking notes and taking pictures with the smartphone. The positioning of the camera needed to film the event at the end of the catwalk, then, offers a decidedly privileged point of view on the collection.
For the (almost) one hundred years of the fashion house, Kim Jones brings to the catwalk a collection that manages to sublimate heritage and contemporaneity
THE’high definition The visors allowed us to appreciate the flow of fabrics, the transparencies, the precious decorations and jewels as well as the impeccable workmanship of each garment.
The experience created by Etro represents a unique opportunity for fashion and technology enthusiasts, given that Apple Vision Pro has not yet been launched on the Italian market. The visors will in fact be available to customers in single-brand boutique of the brand to Tokyo-Ginza, New York And Mount Napoleon for a few months. With the support of a special application developed exclusively by MMN Italythe first Italian company to deal with the development of Vision Pro applications dedicated to companies that want to build new ways of living and working, those who enter the store will therefore be able to live an experience truly unique.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
