On the grounds that it is against public policy and morals, the Court of Justice of the European Union has put a “stop” on the plans of a Puerto Rican company that wanted to use the name of Colombian drug trafficker Pablo Escobar The Court of Justice of the EU has ruled in favor of European Union Intellectual Property Office (EUIPO), which had refused the registration of this trademark considering it “contrary to public order and morals”. The company Escobar, based in the US territory of Puerto Rico, which wished to use the trademark 'Pablo Escobar' in the EU, then appealed to the Court of Justice of the EU against the EUIPO's decision. The Court in Luxembourg in its decision noted that in essence the EUIPO had correctly justified the rejection of the company's request, based in particular on the negative feeling that the name Escobar brings mainly to Spaniards, and to those in Europe who are more likely to they know the infamous […]
Source: News Beast

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