EU targets Facebook Marketplace ads

The companies also known as Big Tech are firmly in her sights The European Union, with Meta being one of them. Specifically, it informed her that the violation of antitrust rules on its online classifieds platform, the Facebook Marketplace.

Particularly, the Commission found that Meta abused its dominant position in two different ways:

First, Meta is connecting its online classifieds service Facebook Marketplace with its social network, Facebook. This means that Facebook users automatically have access to Facebook Marketplace, whether they want to or not. The Commission is concerned that competitors of Facebook Marketplace may be foreclosed, as this tie-up gives Facebook Marketplace a significant advantage that competitors cannot match.

Second, Meta unilaterally imposes unfair commercial terms on competing online classifieds services that advertise on Facebook or Instagram.

If the more thorough investigation that will follow soon confirms the above practices and that they violate Article 102 of the Treaty on the Functioning of the European Union (“TFEU”) which prohibits the abuse of a dominant position in the market, it is very likely that Meta will face stiff fines.

Source: News Beast

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