Euphoria 2, all crazy for the looks of the protagonists (fashion world included)

Since January 2022 we have a new obsession. Which then is an old obsession, returned to the great: we are all prey to the fever of Euphoria, the only one we like to be infected with, let’s face it. On Sky, in fact, the second, highly anticipated, season (with one episode released a week) of the cult series is available. look and characters the mirror of Generation Z.

Between passion, betrayals, relationships, trauma and addictions, it is precisely the outfits of Zendaya and the other protagonists that tell the aesthetics of today’s kids and inexorably fascinate the fashion system.

Because if it is true that you never know what to expect by looking Euphoria, one certainty remains: the fashion present in every single episode, generator of instant trends. Each character has their own distinctive style, which often reflects their vicissitudes. The highly studied looks are, in fact, all winning points of the TV series in which garments and accessories by emerging labels and brands, avant-garde and vintage pieces.

Who would not want to dress up as one of the protagonists, come on, raise your hand. Impossible not to find between Rue Bennett (Zendaya, who won an Emmy for this role that made her the youngest celeb to ever do it), Jules Vaughn (Hunter Schafer, Prada ambassador for S / S 2022), Maddy Perez (Alexa Demie), Kat Hernandez (Barbie Ferreira), the sisters Cassie (Sydney Sweeney) e Lexi Howard (Maude Apatow) the elective affinity of style. Six girls, in fact, for six different attitudes that brought them to the TikTok podium: the trend Euphoria High School it is among the strongest of the moment on the social network with 10.5 billion views.

The second season therefore brings not only other twists and twists but also new iconic looks, ready right away to fascinate spectators again. The costume designer, Heidi Bivens, chose one style nostalgically inspired by the early 2000s, characterized by very short hems and stretch fabrics. But, unlike the first season, the approach to fashion appears to have changed. The wardrobe of the girls always relies on streetwear and luxury brands, but now appear on them retro goodies (like Rue’s Jean-Paul Gaultier vintage waistcoat or Maddy’s Chanel bag) mixed with emerging labels but already beloved as Perks and Mini (Jules is wearing a hockey shirt of this brand).

Beyond any cliché, the wardrobe of the protagonists of Euphoria it is successful because it is a free expression of one’s being, just as the Gen Z aesthetic commands: Cassie, the lolita of the group; Maddie, bold and exuberant; Kat, the curvy 90s style icon; Rue, casual and androgynous; Jules, the creative who tends towards goth this season; Lexi, the good girl with a strong personality.

And it is not surprising that, immediately after the first episode, as reported WWD, there is a real boom in searches for some outfits such as the black cut-out minidress from Akna Store (+ 890%) worn by Maddy paired with a pair of slave sandals Amina Muaddi (+ 125%), while the designer outfit Lexi’s Batsheva saw a 300% increase in clicks.

Between oversized trousers and very small tops, chokers, overlays, miniskirts, rainbow cardigans and real pearls of the vintage market, such as waistcoats and flared trousers, lace and organza, sweatshirts and leather jackets, the effect Euphoria it is also very present on the catwalk.

And we prove it in the gallery: to each character we have combined some looks from the Spring / Summer 2022 fashion shows that might just as well find a place in their closet. And certainly also in ours. Good vision.

Other stories of Vanity Fair that may interest you:

– Whenever Emily in Paris he “copied” Blair Waldorf
– Emily in Paris, 10 must-haves to copy from the protagonist’s wardrobe
– TikTokers united by a trend against the dress code high school of Euphoria