There has never been so much work done at Meire Medeiros’ events company. These are planning meetings, contact with suppliers, leasing of material and new contracts. According to Meire, CEO of Grupo MM Eventos, the events sector is hot in 2022.
“The market that last year began to recover from the losses of the pandemic, this year took off,” he said.
Only in Meire’s company, based in São Paulo, from the second half of March 2021 onwards, the number of new event requests increased by 213%.
Meire’s case is no exception. What is happening in your company and throughout Brazil is that contracts are arriving with shorter deadlines for planning.
For example, a convention that was previously organized in 60 days must now be ready in a month. This phenomenon is related to repressed demand. Several events that did not happen during the pandemic are now being held at the same time.
With the heated market, the problem has been finding professionals to fill the vacancies that have been opened.
The difficulty in filling the vacancies is such that Meire’s company had to convince the guest attendant Lucilene Ferreira da Silva to return to the events sector.
She was working in the aviation area and has now returned to the role she held for 6 years in guest service, a position that she had to put aside during the most critical moment of the pandemic.
Like Lucilene, many other workers also left the area, but did not return. The events sector was one of the hardest hit.
For the president of the Brazilian Association of Event Promoters (Abrape), Doreni Caramori Júnior, the phenomenon is related to the effects of the pandemic that the sector is still feeling.
“It’s an effect that undoubtedly impacts our results, making it difficult to deliver events at the quality standard we would like. To maintain the quality standard, you eventually need to hire people at a higher cost and this reduces the margin of events, it is an indirect impact of the pandemic after the resumption”, he explained.
Another example is at the concert hall where commercial director Christian Tedesco works. There, the number of events is even higher than before the pandemic.
“There are at least four a week. The hiring season is also open here”, reported Tedesco. “Although we have not fired during the pandemic, we have already hired some specific positions and we have open positions for other fixed positions. Not to mention the occasional freelancers, which is a very large volume”.
In 2021, the events sector generated around 268 thousand new jobs. At the current rate, the forecast is that this year the number will be even higher.
In an attempt to restructure the market, Abrape has already entered into an agreement with the Brazilian Support Service for Micro and Small Companies (Sebrae) to train new professionals. The fact is: today, opportunities abound.
“Not only we, but everyone involved in the chain, have job opportunities. So, as we said, whoever prepares has an opportunity. And we will be here, open to anyone who wants to come”, says Tedesco.
Source: CNN Brasil
