There is talk of a return of the jelly shoesbut did they ever really go away? Of coursethe shoes jelly with the “taste of salt, taste of the sea” they are experiencing aa new, hot, wave of hype as the data at hand proves. A growth of over 100% in Google searches, hand in hand with a +31% for the United States and a +28% for the United Kingdom on Pinterest, compared to the same period last year. And yet, jellyfish (or crabs) of the 80s they have always made space for themselves between catwalks, celebrities and wardrobes, like skilled surfers of style on the surface of the years.
Street style at London Fashion Week, 2018.
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Synonym of childhoodsummers under the umbrella, carefreeness. Just to put our finger on the sore spot of nostalgia, they were our partners in crime to climb the rocks, to run on the burning sand and to show up at the bowling alley ice cream shop, strictly in still damp and shiny glittery briefs. Maybe because they look like tutti-frutti gummy candies, but why do they make our mouths water now as then?

Jelly shoes.
Michael ConstantiniThe credit (or the blame, when the surplus of sugars is called PVC) to have reawakened the fashion-little child in each of us certainly goes to the last catwalkswith the parade pre-fall 2024 of The Row in pole positiongiving us a version very very chicrather than to mix and match of crab sandals and feathers by Supriya Lele.

The Row, pre-fall 2024.
Impossible not to mention the magic touch of our omnipresent Taylor Swift. When to announce the release of the album 1989 (Taylor’s Version) Last fall she posted a series of shots on her Instagram profile, among which a pair of translucent ones stand out jelly shoes pink dangling over a stretch of water. And it’s already must have.
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Brought to the forefront in the roaring Eighties by Tony Alano and Nicolas Guillon, their charm naughty from little girl continued into the following decade thanks to the reinterpretations of Jean-Paul Gaultier, Mugler and Fiorucci, finding great support also in theIndie Sleaze Era under the wing of American Apparel and It-Girls like Alexa Chung. Who, moreover, in 2020 proposed them in a special collaboration between her fashion brand and JuJu. The result? A surge of frenzy.

JuJu Sandals, 2015.
Kirstin Sinclair/Getty ImagesAmong the most popular models of the moment we find the iconic Possession by Melissathe gelatinous dancer of Ancient Greek Sandals and the netted slippers of Jeffrey Campbell. Pair with a frilly sundress like Blake Lively, or with jeans and a t-shirt like Lana Del Rey. Or even with a jacket and tie on the Hollywood Walk of Fame, taking inspiration from Jeff Bridges. So, ready to get inspired? Scroll through the years to find your next jelly look.
Rumer Willis

Rumer Willis, 2024
Raymond HallCoolness Starter Pack: Melissa Possession, floral puff sleeves and matcha tea.
Jennifer Lawrence

Jennifer Lawrence and Cooke Maroeny, 2022.
SPOT / ipa-agency.netJennifer has always loved them and she also popularized the «desperate housewife».
Blake Lively

Blake Lively and Ryan Reynolds, 2021.
Elder Ordonez / SplashNews.com / ipa-agency.netFor a look cottage core «jellyfied».
Alexa Chung

Alexa Chung, 2020.
ddp socialmediaservice / ipa-agency.netJust match them with a ribbed shirt, overalls and socks to be like this indie?
JeffBridges

John Goodman and Jeff Bridges, 2017.
J.B. LacroixWhen “getting into character” even a jacket and tie can be funny.

Jeff Bridges in The Big Lebowski (1998).
Bella Thorne

Bella Thorne, 2015.
JUSTIN CAMPBELL / ipa-agency.netThe conjunction of style in the grammar of the outfit pool party.
Lauren Jauregui

Lauren Jauregui, 2015.
Neil MockfordHow to add glitter and animalier for a surprisingly result glam.
Lana Del Rey

Lana Del Rey, 2014.
GVK/Bauer GriffinTo declare the non-banality of jeans and t-shirts.
Azelia Banks

Azelia Banks, 2012.
John Phillips/Getty ImagesBut also combined with maxi sequins to raise the bar of maximalism.
Sarah Silverman

Sarah Silverman, 2003.
George PimentelFrom the beach to the carpet is just a moment.
Kirsten Dunst

Kirsten Dunst, 1995.
Kevin MazurThe transparent ones will always be your number one ally. monochrome outfits. Word of mini Kirsten.
Source: Vanity Fair

I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.