untitled design

Everyone’s crazy about jelly shoes. Analysis of a summer phenomenon that has also conquered the stars

There is talk of a return of the jelly shoesbut did they ever really go away? Of coursethe shoes jelly with the “taste of salt, taste of the sea” they are experiencing aa new, hot, wave of hype as the data at hand proves. A growth of over 100% in Google searches, hand in hand with a +31% for the United States and a +28% for the United Kingdom on Pinterest, compared to the same period last year. And yet, jellyfish (or crabs) of the 80s they have always made space for themselves between catwalks, celebrities and wardrobes, like skilled surfers of style on the surface of the years.

Street style at London Fashion Week, 2018.

Jeng Melodies

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Synonym of childhoodsummers under the umbrella, carefreeness. Just to put our finger on the sore spot of nostalgia, they were our partners in crime to climb the rocks, to run on the burning sand and to show up at the bowling alley ice cream shop, strictly in still damp and shiny glittery briefs. Maybe because they look like tutti-frutti gummy candies, but why do they make our mouths water now as then?

Jelly shoes.

Jelly shoes.

Michael Constantini

The credit (or the blame, when the surplus of sugars is called PVC) to have reawakened the fashion-little child in each of us certainly goes to the last catwalkswith the parade pre-fall 2024 of The Row in pole positiongiving us a version very very chicrather than to mix and match of crab sandals and feathers by Supriya Lele.

The Row prefall 2024.

The Row, pre-fall 2024.

Impossible not to mention the magic touch of our omnipresent Taylor Swift. When to announce the release of the album 1989 (Taylor’s Version) Last fall she posted a series of shots on her Instagram profile, among which a pair of translucent ones stand out jelly shoes pink dangling over a stretch of water. And it’s already must have.

Instagram content

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Brought to the forefront in the roaring Eighties by Tony Alano and Nicolas Guillon, their charm naughty from little girl continued into the following decade thanks to the reinterpretations of Jean-Paul Gaultier, Mugler and Fiorucci, finding great support also in theIndie Sleaze Era under the wing of American Apparel and It-Girls like Alexa Chung. Who, moreover, in 2020 proposed them in a special collaboration between her fashion brand and JuJu. The result? A surge of frenzy.

JuJu Sandals 2015.

JuJu Sandals, 2015.

Kirstin Sinclair/Getty Images

Among the most popular models of the moment we find the iconic Possession by Melissathe gelatinous dancer of Ancient Greek Sandals and the netted slippers of Jeffrey Campbell. Pair with a frilly sundress like Blake Lively, or with jeans and a t-shirt like Lana Del Rey. Or even with a jacket and tie on the Hollywood Walk of Fame, taking inspiration from Jeff Bridges. So, ready to get inspired? Scroll through the years to find your next jelly look.

Rumer Willis

Rumer Willis 2024

Rumer Willis, 2024

Raymond Hall

Coolness Starter Pack: Melissa Possession, floral puff sleeves and matcha tea.

Jennifer Lawrence

Jennifer Lawrence and Cooke Maroeny 2022.

Jennifer Lawrence and Cooke Maroeny, 2022.

SPOT / ipa-agency.net

Jennifer has always loved them and she also popularized the «desperate housewife».

Blake Lively

Blake Lively and Ryan Reynolds 2021.

Blake Lively and Ryan Reynolds, 2021.

Elder Ordonez / SplashNews.com / ipa-agency.net

For a look cottage core «jellyfied».

Alexa Chung

Alexa Chung 2020.

Alexa Chung, 2020.

ddp socialmediaservice / ipa-agency.net

Just match them with a ribbed shirt, overalls and socks to be like this indie?


John Goodman and Jeff Bridges 2017.

John Goodman and Jeff Bridges, 2017.

J.B. Lacroix

When “getting into character” even a jacket and tie can be funny.

Jeff Bridges in The Big Lebowski.

Jeff Bridges in The Big Lebowski (1998).

Bella Thorne

Bella Thorne 2015.

Bella Thorne, 2015.

JUSTIN CAMPBELL / ipa-agency.net

The conjunction of style in the grammar of the outfit pool party.

Lauren Jauregui

Lauren Jauregui 2015.

Lauren Jauregui, 2015.

Neil Mockford

How to add glitter and animalier for a surprisingly result glam.

Lana Del Rey

Lana Del Rey 2014.

Lana Del Rey, 2014.

GVK/Bauer Griffin

To declare the non-banality of jeans and t-shirts.

Azelia Banks

Azelia Banks 2012.

Azelia Banks, 2012.

John Phillips/Getty Images

But also combined with maxi sequins to raise the bar of maximalism.

Sarah Silverman

Sarah Silverman 2003.

Sarah Silverman, 2003.

George Pimentel

From the beach to the carpet is just a moment.

Kirsten Dunst

Kirsten Dunst 1995.

Kirsten Dunst, 1995.

Kevin Mazur

The transparent ones will always be your number one ally. monochrome outfits. Word of mini Kirsten.

lemon balm



Andres Machado

Source: Vanity Fair

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