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Expansion of the JYSK store network in the Greek market

On Wednesday, August 31, the international chain from Denmark JYSK opens two new stores in Salamina and Veria. JYSK now has 54 physical stores in Greece as well as the online store JYSK.gr, a few days before completing seven years of operation in Greece.

JYSK opened its first store in Athens in September 2015. As noted in a related announcement, JYSK’s first steps in Greece coincided with a particularly difficult period for the economy of our country, while in the seven years that have passed until today, many more have emerged difficulties with more recent ones of the pandemic and the continuous lockdowns but also the energy crisis. Despite this, JYSK’s development plan ran without delay, so after the opening of the two new stores in Salamina and Veria, the JYSK network will now number 54 physical stores in our country. At the same time, the online store JYSK.gr operates with great success, which was an important pillar of development during the difficult period of the pandemic and continues to participate with a percentage of more than 10% in the company’s total turnover.

The development of the JYSK network does not stop as the plan of the international chain from Denmark with all items for the home and sleep envisages a nationwide network with over 70 stores. Simultaneously with the opening of new stores, JYSK is proceeding with the renovation of all stores opened before 2018 based on the new concept that it applies worldwide.

According to Sandor Szimeiszter, Country Manager JYSK Greece, Hungary and Austria: “The opening of our two new stores in Salamina and Veria is the best way to celebrate the end of another very successful financial year. The new financial year which starts on September 1st will start with the whole organization alert for even better results, further development of our network and an effort to improve the shopping experience of our customers, whether they choose to make their purchases in one of our stores, or in our online store JYSK.gr”.

SOURCE: AMPE

Source: Capital

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