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EY – Piraeus Bank Study: The Greek Agri-Food Sector Meets Challenges and Opportunities

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EY – Piraeus Bank Study: The Greek Agri-Food Sector Meets Challenges and Opportunities

The importance of the agri-food sector for the Greek economy and society, the challenges it is called upon to manage, but also the opportunities that emerge in view of a very different tomorrow, is analyzed by an extensive study prepared jointly by ΕΥ Ελλάδος and the Piraeus Bankwith Title: “How can the agri-food sector meet the challenges of tomorrow, today?”.

The main findings of the study were presented, for the first time, on Saturday, April 9, 2022, in the context of the 7th Delphi Economic Forum, by Mr. Thanos MavrosPartner in the Consulting Services Department of EY Greece and Head of Consumer Products and Retail Sector of EY in Southeastern Europe, and Mr. Alki AlexandrouGeneral Manager of Agricultural Banking of Piraeus Bank.

The agri-food sector is crucial for the global and local economy. In Greece, the food, beverage and tobacco industry, maintains the first place in number of companies among the various sectors of processing (16,263 companies in total 57,014) and is the largest employer of domestic processing, at a rate of 39%. At the same time, in 2020, the agricultural sector contributed 4.7% of the total Gross Value Added (GVA), while it employs over 400 thousand people, or more than 10% of the total employed human resources in the country. At the same time, the Agri-food sector, as a whole, contributes significantly to Greek exports, presenting, for the first time in several years, in 2020, a trade balance with a surplus of € 207 million.

Significant challenges at global and national level

Globally, the agri-food sector is facing enormous challenges, linked to demographic change, climate crisis and changing eating habits. By 2050, the sector should feed 40% more people and have increased food production by 70%, while, at the same time, arable land will have increased by just 10%. By then, 68% of the world’s population will live in urban areas, while an estimated 12% will be malnourished, with arable land per capita estimated to have fallen from 2.3 acres today to 1.5.

At the same time, the climate crisis is leading to the urgent need to take immediate action to address serious agri-food issues, such as food waste, reckless use of water resources, greenhouse gas emissions, soil degradation and biodiversity reduction. Today, the quality of 75% of the planet’s terrestrial soils is degraded – a rate which is expected to increase to 95% by 2050.

The war between two of the world’s largest grain producers – Russia and Ukraine – has exacerbated the issue of food adequacy and wider agri-food challenges.

Eating habits are also changing rapidly as consumers become more aware of health, wellness and nutrition, as well as environmental and social issues, as the EY Consumer Survey has shown. Future Consumer Index Greece 2021. Their access to websites, mobile apps, as well as their participation in social media, provide consumers with the possibility of faster and more complete information, influencing their attitude and their commitment to the products they choose.

In Greece, the agricultural sector is characterized by low productivity compared to the European average, which is attributed to a number of pathogens, including:

Digital innovation, genetic and productive innovation, create significant opportunities

Productivity improvements observed over the last fifty years are expected to accelerate thanks to developments, mainly in digital technology and genetics. The farm of the future will utilize digital innovation, through a wide range of connected devices, advanced data collection technologies (eg drones, robotic field scanners, etc.) and machine learning algorithms.

At the same time, productive innovations will continue to create new opportunities, which will help reduce costs, utilize new resources and reduce the environmental footprint of the Agri-food sector. The study presents, among other things, developments such as vertical farming, plant-based meat development, plant-based meat and “green” packaging.

The Greek Agri-food sector through the “eyes” of its professionals

EY and Piraeus Bank also recorded, through online and in-person interviews, the views and concerns of more than 400 professionals associated with the entire chain of the Greek Agri-food sector. These are farmers, representatives of agricultural cooperatives, professionals in the processing and packaging sectors, as well as trade.

Among other things, the field research showed that:

Conclusions and proposals for the Agri-food sector

The research concludes with a series of proposals for the shielding, strengthening and transformation of the Agri-food sector in Greece. Specifically:

On behalf of EY Greece, the Mr. Thanos Mavrosin the context of the presentation of the study, stated: “The agri-food sector is a catalyst for economic growth, strengthens social cohesion, supports efforts to eradicate poverty, and is directly involved in the battle we are all facing to tackle the environmental and climate crisis. At a time when consumer needs are changing. The next wave of rural entrepreneurship will require investment and transformation of companies in the sector and related industries, with an emphasis on sustainability, innovation and new business models. Greek agri-food companies, in all phases of the value chain – from agricultural production, processing and packaging, to logistics, distribution and retail – with the ultimate goal of productive transformation and the creation of added, long-term value for the economy and society as a whole. “

From the side of Piraeus Bank, the Mr. Alkis Alexandroustressed: “Looking to the future – and in the midst of a war and a pandemic – we understand that the increasing pressure on food production due to global population growth is compounded by a number of changes, such as the effects of climate change and the introduction of digital methods in agricultural production, changes in distribution networks and transport, the internationalization of markets, the further urbanization of the population, changing consumer patterns, changes in the way agri-food value chains are organized, as the agricultural sector is a key pillar of our national economy, as it contributes 4.7% of the total Gross Value Added of Greece, Piraeus Bank supports an innovative and integrated development of the Greek agri-food sector, by improving the sustainability and competitiveness of healthy agricultural holdings ” excellent ”agricultural enterprises. “Green investments with a reduced environmental footprint, as well as trends of growth of export-oriented units demonstrate key characteristics of the agri-food sector companies of our country that are targeted by Piraeus Bank”.

To read the entire study of EY Greece and Piraeus Bank for the Agri-food sector, click here.

Source: Capital

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