Eyebrow gel is the genius friend of makeup

It defines, polishes and also exerts a surprising lifting effect. The eyebrow gel is an increasingly indispensable ally of make up routine. On the red carpet of the 2022 Oscars it is the star of our house Luisa Ranieri who, more than any other, has drawn attention to what is considered her accent on her gaze, with her thick eyebrows combed to perfection and from the slender trend. From the thick ones of Zoë Kravitz, in the shape of a crescent by Jada Pinkett Smith, to the oriental ones with a movement projected towards infinity and the “wrinkle smoothing” result of Vanessa Hudgensflawless browbones have also been spotted on others celebconfirming its role as the protagonist of the face. “They are a narration of oneself, architectural elements that have an irreplaceable role in emphasizing the personality and character of the face. The trend wants them with thicknesses not exaggerated by the covering color and with a trend that favors the original shape. Results that are created and fixed with the eyebrow gel “, underlines Rajan Tolomei, International make-up artist for Max Factor, which helps us to better understand its potential.

Different names to identify the same product

Let’s start by clarifying the name. Words are often used to define the thin film that fixes and shapes the browbone eyebrow gelbut also eyebrow soap gel And eyebrow soap. “These definitions create some confusion, it is true, but in reality backstage professional make-up artists use the same product to create the so-called brow soap (soapy eyebrows) which is produced with different packaging: the first is similar to a mascara and comes with the typical case with a brush. The second and third products, on the other hand, are offered in small trays and are used with the toothbrush included in the packs and, some versions, can be activated with a drop of water “, explains Rajan Tolomei.

Why is it so important

The eyebrow gel performs two important functions. The first: it puts in shape. «Once dry, the gelatinous consistency directs the hairs in the direction of growth, with a trend that always goes from the center towards the outside of the face with an upward or horizontal trend. In the first case it creates an impulse that gives light to the gaze, creating a sort of “luminous laser” that puts wrinkles and signs in the periocular area in the background; in the second case, however, it frames the eye in a graceful way and enhances the cut », explains Rajan Tolomei. The second: intensify. «The transparent versions enhance the natural shades by creating the optical effect of darkening them; the colored alternative, on the other hand, is strategic because in addition to fixing the movement, it releases the pigments that reproduce from scratch the hairs and darken the existing sparse or very light ones, making the arch more present ».

What to watch out for

there 3 tips by Rajan Tolomei to get the most out of your brow gel.

• For naturally thick arches it is always recommended to use the transparent versions because they restore shape and do not cover the skin segments between one hair and the other, which on the contrary would inevitably be obscured by the colored formulations. It is important to remember that the tiny visible wedges of skin give light and serve to ward off the effect bold which is “pretending”.
• Be careful to identify the right shade: the wrong one gives a result cartoon. If in doubt about the nuance to choose, favor the lighter one: pigments that are too dark compared to the base tone are often responsible for the unnatural result.
• Use pigmented formulas to thicken and thicken eyebrows that over time, or simply by nature, are sparse, thin and not symmetrical: they give surprising results.