«The career of an artist resembles one chess game: at first move the pawns, do little steps, then things change and you have to be good at managing itand complexity“. Word of Fabio Rovazzi, protagonist of the new commercial of ZzzQuil Natura, in which he proves – in fact – a great connoisseur of towers and standard bearers. “If I have to choose a pawn that represents me, I say the horse for his unpredictability», Reveals the eclectic artist. “Although maybe, if I look at mine professional path, I think I found myself in hand right away the queen ».
What do you mean?
“The boom of”Let’s go lead“Forced me to take the opposite path to the standard one: not a progressive growth that allows you to be known gradually, but an explosion of popularity after which I had to slowly tell who I am. I felt the need to add other parts of my world ».
But does he really know how to play chess?
«When I was a child I played with it a lot, then I admit I stopped for no reason. Two years ago I started again and during the lockdown, also thanks to the Netflix series, I made a lot of games, both online and with my girlfriend Karen. The problem is that it always beats me, it is very strong ».
In the spot there is also her, who remains astonished at his move. In real life (they have been together for about two years, ed) can you surprise her like this?
«With me she found herself in quite surreal situations. For example, we met Pope Francis, or we stayed in a hotel room in Budapest chatting with Will Smith. But the time I saw her most amazed was when I took her to America: she had never been there, her jaw dropped. “
As a girlfriend – so knowing her well – she is certainly not surprised at her success.
“Actually, I’m the first to be surprised if my project goes well. I admit to being quite pessimistic in life, but this psychological trick of low expectations turns out to be a positive factor. There is no risk of being disappointed, to think that I tried to block even the exit of “Let’s go to commande”».
You are welcome?
“Yes, at the time I was a youtuber, it was the first music video in which I put my face in that way: my mom would see it, my friends, I was ashamed. So the night before the release I called the producers, Merk & Kremont, and asked them if we could pretend that nothing had happened. I thought it didn’t work, I thought of the million views as a crazy goal ».
And instead it has become the catchphrase of summer 2016, with the beaches of all of Italy dancing it: is it still her happy memory that cuddles you before falling asleep?
“In reality, certain thoughts, like when I get good ideas, keep me awake because they activate the brain: creativity explodes at night and this, especially when I went to live alone at 18, was a problem”.
Do you mean time management?
«Yes, it was essential to regularize them. I realized that a more complete sleep cycle multiplied my productivity: not bad for someone like me who wants to constantly test himself on several fronts ».
Singer, actor, youtuber, twicher, he also went up on the stage of Saremo. What do you think of this year’s Festival?
“Honestly, I don’t understand the criticisms, those who say it didn’t have to be organized. Amadeus made an absurd effort to put it on, I think it is a great gesture: a kind of gift for all Italians, in a really complicated moment ».
Due to Covid, he lost his grandfather. Then in the summer, when many were expecting a hit, he declared that he had been “swallowed up in total darkness”. How are you today?
“In the last period I have managed to find a balance, both personal and professional. I stopped seeing it as a moment of transition: I believe that the turning point lies in eliminating the idea of returning to normal life in a calculable time. Avoid false hopes and, for now, learn to live with it ».
In the age of distancing, can social media help fight isolation?
“Social media have entered our life, we fall asleep with the smartphone in hand after the classic last scroll. By now they understand our tastes, they know what to show us, they manage to capture attention. But I believe that in the end they are mostly used to watch what others are doing. And this does not interest me: I prefer to do, rather than to see done ».
In fact, he posts very little on his page.
«I behave the opposite of what a social media manager would recommend. Today there is a tendency to shake a character very strongly so that he constantly posts new content: of course, it improves engagement, but I go against any social scheme, I am not looking for an instant stimulus ».
Yet many of its products have gone viral. How do you explain it?
“I go against social networks because I don’t like showing my private life, months can go by without me posting a photo. I also make very long videos with many topics inside, expensive on a mental level. The mechanism of virality, however, is also activated thanks to the music, in the end it is the melody that remains tense and draws you along ».
Check mate.
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
