Face Wrap: the face band of insecurities

The launch of the face of Kim Kardashian face, SEMLESLESS Sculpt Face Wrap by Skimshas come like a tsunami in the world of beauty. There are those who have taken it irony, see the video of Anthony Hopkins who has implied the similarity with the mask of Hannibal Lecter in “The silence of the innocent”, and those who instead raised their eyes to the fact that once again Kim Kardashian proposes the idea that the appearance of women must be “adjusted” in every possible way.

The band, which has created a new segment of beauty products, i face shapewear That is, modeling clothing for the face, despite the criticisms, a few hours after the launch on the website of its Skims brand has gone sold out. Yet of its hypothetical benefits in the product description there is no trace.

What tells us about our time? That despite the trends of the body positive, the Ageing Gracefully and the natural beauty to Pamela Anderson, who try to detach us from certain aesthetic models that aim to make us have a interventionist approach to self -care, the desire to resemble stars who do everything to nourish their Glow Up is an atavistic force, to which it is difficult to resist.

And it is on this unconscious insecurity of people who thrive viral trends. Like the so -called #Morningshed, or the moment when in the morning we strip us all the “tools” of alternative beauty to the medical retouching, which wearing the night promise to wake up with a better face. We are talking about patch patch, the so -called Kinesio Tape, of modeling mandibular bands, of fabric masks to illuminate the face, as shown by the many videos from millions of views with the hashtag #gingtobedugly. Marketing genes such as Kim Kardashian know this well, to the point of creating a band for the infused face of collagen for the beauty of the oval (even if you do not know exactly what it does) that resembles those provided by cosmetic surgeons after a face lifting. Moreover, this is not exactly the cosmetic surgery treatment of which we talk so recently, thanks also to the mother of Kim, Kris Jenner, who even revealed the name of his plastic surgeon? What a thoughtful Kim, who has thought of those who cannot afford it, offering a palliative, to literally play the role (or the post-operative band) of those who instead have the budget to face it.