Apple officially released iOS 14.5 last week, which requires app developers to obtain user consent before tracking. While Facebook objected to this, it has no choice but to abide by it. Facebook does not give up and does its best to obtain user consent.
If you are using iOS 14.5 and open the Facebook or Instagram app, you will see a pop-up message. In this post, Facebook explains that iOS 14.5 requires developers to obtain user consent before tracking some device data in order to improve ad delivery. The company also states that users will benefit from this data collection in three ways. The second item says: “Help keep Facebook free.” This also applies to the Instagram app.
What exactly does this mean? The exact figure is not yet known, but the source believes that Facebook clearly has a plan. There are currently no signs that Facebook is planning to provide a paid version of the app. However, if Facebook is unable to generate revenue from delivering targeted ads, the company will generate revenue in some other way.
According to the company, this notification will begin to be shown to users in the coming days.
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