Family influencers, here are the most followed Italians on Instagram

Among the celebrities of the show business, fashion bloggers and influencers, in social networks there is also another category of creators: that of couples of new mothers and fathers.

On the subject is once again theInfluencer Marketing Observatory of Buzzoole, the influencer marketing platform that uses artificial intelligence to connect brands and content creators, to announce a new ranking that sees it listed the best Italian family influencers active on Instagram who, in addition to publishing fragments of their everyday life, among the indispensable advice on how to manage the arrival of a baby and on the outfit of the day, also share useful reviews of new products launched on the market.

By exploiting the potential of the tool Buzzoole Discovery, the analysis was based on the performances recorded by the creators in December 2020 and, as usual, sees the selection divided into two different rankings: that of Star that is, profiles with more than 100,000 followers and Rising Star, with less than 100,000 followers. Instead, to establish the order, the metric ofEngagement per post that is the interactions received with respect to the total number of posts published in the month taken into consideration.

Among the names, at the top of the ranking we find Alice Campello, brand ambassador of prestigious brands who publishes photographs on her profile that portray her both as a mother and a model, followed by Clarissa Marchese whose profile would have recorded on average over 63,900 interactions compared to the posts published in the analyzed month and once again Eleonora Brunacci Di Vaio that from the first – in the ranking of 2020 – goes to the fifth position followed by over a million followers.

But obviously in the ranking we find other protagonists: do you want to meet them? From Alice Campello to Laura Miola, browse the gallery to find out who are the 10 most popular Italian family influencers.